The Blue Kite Blog

How to Create Valuable Content for Your Sales Team {Podcast}

By | April 08, 2015

Let’s be honest. Marketing and sales don’t always get along. Yes, marketing should absolutely help drive sales, but the sales team doesn’t always see it that way. The sales team wants to see actual results – real, qualified leads that can turn into business for the company – not just... Read More »

Marketing Planning: The People, Budget & Tools You Need for Success {Podcast}

By | April 01, 2015

There are two big keys to successful marketing – building a rock solid marketing strategy and then persistently following through with it. As I said in yesterday’s post, the companies that succeed are the ones that follow through on the execution and do it better than everyone else. While that sounds... Read More »

Introducing the Marketing Huddle: a Show Geared to Up Your Marketing Game

By | March 25, 2015

Marketers, entrepreneurs and business owners have a tough gig today. You’re on the line each and every day to find ways to promote your business to build awareness and drive revenue. The challenge is that the marketing landscape is changing faster than ever and it can be difficult to keep... Read More »

How to Win the Battle for Attention with Ryan Hanley

How to Win the Battle for Attention with Ryan Hanley {Podcast}

By | January 29, 2015

One of the biggest challenges for today’s businesses is how to stand out in a digital marketplace that’s crowded and noisy. Not to mention, the landscape is constantly shifting. What worked a few years ago – or even a few months ago – might not work anymore. So, how to... Read More »

Erik Qualman Discusses How Social Media is Changing

Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

By | January 14, 2015

Whether or not you’ve heard of Erik Qualman, chances are good you’ve seen his incredibly popular Socialnomics videos. In these videos, Erik took complex world of social media and broke it down into a three-minute lesson that succinctly explained the power of this new medium. I know I’ve used Erik’s... Read More »

How to Create Your 2015 Content Marketing Plan

How to Create Your 2015 Content Marketing Plan {Podcast}

By | December 03, 2014

I don’t know about you, but it’s hard to believe that it’s December and that we’re less than one month away from 2015. Crazy, right? With 2015 right around the corner, it’s important to have your content marketing plan ready to go to start the year off right. If you... Read More »

How to get noticed with your content

How to Get Your Content Noticed {Podcast}

By | November 19, 2014

Content marketing can be an incredibly effective way to promote your business. However, if no one is reading or viewing your content, it does little good for your company. But that’s the reality that many businesses are facing today. As more and more businesses are jumping on the content marketing... Read More »

what the heck is content marketing anyway?

What the Heck is Content Marketing Anyway? {Podcast}

By | November 05, 2014

As a digital marketer, I throw around the “content marketing” term all day long. But, if you don’t work in the space, it may sound like a confusing marketing buzzword that has left you scratching your head. It doesn’t help that there are tons of definitions out there for content marketing. That’s... Read More »

Should Your Business Avoid Social Media?

Should Your Business Avoid Social Media? {Podcast}

By | October 22, 2014

Despite running a digital marketing agency that actively encourages companies to use social media, I still believe there are times that it doesn’t make sense for businesses to use social media. The harsh reality is that not every business is a fit for social. So, how do you know if social... Read More »

Should You Change Your Social Media Strategy?

Should You Change Your Social Media Strategy? {Podcast}

By | October 08, 2014

I’ve got some big news for you today. I’m really excited to announce that I have joined my good friend, Stan Smith, as co-host on the Pushing Social Podcast! In addition to being a good friend and colleague, Stan is the founder and managing director of Pushing Social, a content... Read More »