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Brand strategy, naming, logo design, website and marketing
"Rebranding was a scary prospect. I worried that people wouldn’t like the new name, or they’d think we were trying to be too corporate, or that it would fundamentally change how people saw us. But in reality, people are so excited about our new brand: staff, patients, and even just people from the community. It feels like we’ve taken a good thing and made it even better. I truly love everything we’ve created together. I never could have done it on my own, and Blue Kite was absolutely the best team I could have chosen to bring this new brand to life.”
Brand strategy, rebranding, messaging, logo design and marketing strategy
“Monroe Harding chose Blue Kite to help our nonprofit foster care organization with a rebranding effort. Blue Kite was very thoughtful and thorough in learning about our mission and the children, young adults and families we serve. They brought their dynamic perspective to our marketing effort, including a fresh new logo, strategies for connecting with a wider audience, and targeted marketing for foster parents. We appreciate all the work and care that Laura and her team put into helping us strengthen our messaging and brand awareness in Nashville and beyond!”
