Want to rise above the competition? It doesn’t happen by accident.
It requires a smart brand strategy to uniquely position your organization as the definitive choice in your market. We’ll help you dig deep to uncover the magic of your story. The one that people can’t stop talking about.
Depending on your preference and budget, we have two options for brand strategy.
Comprehensive, “done for you” option
The traditional way we work with organization is by building a brand strategy for you. This works best when you need help and you want someone to take the reins. You show up for the workshop, and we do the rest.
We spend a half-day getting to know you, your business and what you stand for. We leave with everything we need to build your strategy. It might just be one of the funnest days in your business life!
Smart strategies require that we do our homework. That’s why we survey your customers and your team to understand what they value most about your brand. Plus, we review the competitive landscape so we know how to ensure you stand out instead of blend in.
Finally, we put it all together so you understand your unique brand positioning, what makes you stand out and the stories and messages to use in your marketing. We’ll review it to you to ensure it is aligned with your goals and vision.
Investment: $7,500 and up*
*Pricing may go up depending on the size, scope and needs of your organization
Collaborative, “done in a day” option
If you want to take quick action and if you’re looking for a more budget-friendly approach to brand strategy, our one-day workshop is an excellent option for you.
During this interactive full-day workshop, we’ll help you identify and better articulate your brand’s story and how to uniquely position yourself in your market.
Ultimately, you’ll leave this experience with a better understanding of how to position your business in the market. This can help inform decision making, branding, hiring, product development and marketing. And you’ll get this powerful information with the investment with less than a day of your time.
Pre-workshop call. We’ll discuss your goals, get some basic information from you and secure a date.
Pre-workshop homework. To make the most of our time together, you will have some homework to complete prior to the workshop, including customer and team surveys (we will provide you with the templates and tools for this).
Full-day virtual workshop. We’ll spend the full day together, working together to do the following:
Workshop recording and notes. Following the workshop, you will receive a document outlining all of the information, messaging and stories we created together. Plus, you’ll get a recording of our time together should you need to reference it.
Post-workshop follow-up. We’ll schedule an hour-long checkin call to review the strategy we created, make adjustments and answer questions.
“I need a new website.”
It’s a common request in today’s web-centric world. Companies today recognize the value of building or updating their website to better market their brand.
Although many companies need to focus on updating their web presence, oftentimes, a website redesign should not be the first thing on their marketing agenda.
Building a brand strategy must come first.
Good branding succinctly encapsulates your company’s mission and promise to your customers. Essentially, branding is the lifeblood of your business and it should permeate through everything you do.
That’s why branding is so important.
Without a strong brand in place, the best website or marketing effort won’t help you. You must get clear about who you are, what you do, whom you serve and what makes you different from everyone else in the market.
Otherwise, your marketing efforts will fall flat.
I liken it to building a house. Your brand strategy is the foundation. Although people can’t see the foundation, it’s the critical component to ensure your house will stay standing. Once the foundation is in place, you can build the house — your marketing efforts — on top of it.
But, how do you know if you have a strong brand? If you’re not sure, here are some questions you should ask to determine if you have weak branding:
If you answered “yes” to any of the above questions, you need to focus on your brand strategy.
Then, once you have a strong brand in place, then you can move forward with building and implementing a marketing strategy.
If you focus on building your brand strategy first, your entire marketing effort — including your website, blogging, social media, media relations, etc. — will be way more successful.
What do you think about this? Do you have a strong brand in place?