The Blue Kite Blog

Discover how Mark Zuckerberg creates seductive content

Mark Zuckerberg’s Secret to Seductive Content

By | January 18, 2017

For the past couple of years, Mark Zuckerberg, Facebook founder and CEO, announces a yearly challenge. A couple of years ago it was to learn Mandarin Chinese.  He nailed it. His latest challenge was to build a Jarvis-like personal assistant for his home. Good for him. He also ran 365... Read More »

How to Market Like Ohio State Coach Urban Meyer

Marketing Like Urban Meyer

By | January 11, 2017

Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »

3 Words to Help Me Reach My Goals in 2017

3 Guiding Principles for 2017

By | January 04, 2017

If you’re anything like me, you’re excited for the start of a fresh, new year. I always get giddy around this time of the year. I love reflecting on what I’ve learned from the previous year while planning for the year ahead. Like many people, I was glad to kiss... Read More »

How Space Influences Company Culture

How Your Office Space Influences Company Culture

By | October 04, 2016

It’s not uncommon for most conversations about company culture to revolve around physical office space. Although we believe there’s more to company culture than your physical environment, it’s still an important component to a strong, thriving culture. In fact, we talk about it in our three pillars of a strong... Read More »

employees influence culture

How to Influence Culture When You’re Not in Charge

By | September 19, 2016

A couple of weeks ago, I led a workshop at the Christian Community Development Association (CCDA) conference. I spoke about why healthy organizational culture matters and how CCDA leaders can cultivate a strong culture within their own organization. At the end of my talk, I received this question: “What do... Read More »

how-strong-is-your-culture

How Strong is Your Culture? Get a Free Analysis

By | September 12, 2016

How would you rate your company’s culture? If you’re like the people who took our company culture survey, chances are good that you would give your company fairly high marks. In fact, 55 percent of survey respondents rated their culture as “strong” or “very strong”. However, when you get to... Read More »

Company-culture-research

Research Reveals Characteristics of Companies with Strong Culture

By | August 29, 2016

For the past several months, we’ve been talking a lot about the importance of strong company culture. You see, we believe that a winning culture is the difference-maker for the world’s most successful organizations. But, we wanted to test our theories and gather some data on the subject. That’s why we... Read More »

common-company-culture-missteps

3 Common Culture Missteps to Avoid in Your Business

By | August 22, 2016

I watched an interview recently with New Jersey Senator Cory Booker. He talked about how we have two choices in life. We can either be thermometers or thermostats. He has said, “Are you a thermometer or a thermostat? Will you yield to the world’s temperature or will you set it?”... Read More »

People writing their company's story while sitting at a table.

Why Your Company’s Story Matters More Than Ever

By | August 15, 2016

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »

Building a legacy that lasts

7 Keys to Building a Legacy

By | August 08, 2016

I have the privilege of raising three boys. I remember each of the births like it were yesterday. I can say that founding a business is the closest you can get to birthing and raising a child. It’s a long-term endeavor with great highs and lows. It requires knowledge and... Read More »