“Rebranding was a scary prospect. I worried that people wouldn’t like the new name, or they’d think we were trying to be too corporate, or that it would fundamentally change how people saw us. But in reality, people are so excited about our new brand: staff, patients, and even just people from the community. It feels like we’ve taken a good thing and made it even better. I truly love everything we’ve created together. Blue Kite was absolutely the best team I could have chosen to bring this new brand to life.”
Alexa Hulsey
Encircle Acupuncture