SaniShell is a decidedly different brand that its competitors and DPM Care’s clients are eager to showcase that they are using this cleaning technology in their buildings.
“We were having difficulty coming up with a name for our new service line that was not already trademarked or registered. Once we engaged the Blue Kite team, they created a unique name that was inclusive of the product’s application, while also matching our current branding. Plus, they were able to develop the strategy, name, branding and marketing materials all within a limited time frame. Thanks to Blue Kite’s help, the branding for SaniShell has helped us to differentiate ourselves from our competitors and successfully introduce this new service to clients.”
— Pam Peters, President