The end result has been overwhelmingly positive. Her patient base has enthusiastically embraced the new name and the new brand represents the company in a much stronger way.
“I enlisted Blue Kite’s help with the herculean task of renaming and rebranding my business, and working with them has exceeded my expectations in every way. Their approach was thoughtful, strategic, and truly customized to meet the unique needs of my business. Laura was incredibly encouraging and supportive throughout the entire process, and she and her team were committed to getting it right. Moreover, they’ve given us tools that will enable us to present a consistent brand message long into the future. It feels like we’ve taken a good thing and made it even better. I truly love everything we’ve created together. I never could have done it on my own, and Blue Kite was absolutely the best team I could have chosen to bring this new brand to life.”
— Alexa Hulsey, owner