There’s a running joke in our office that goes something like this: “What is the best way to turn around a company?” “How?” “Three things: install a foosball table, a free “Monster” vending machine, and schedule permanent “Beer Fridays.” All good things, but we know that creating an enduring company... Read More »
If you’ve been reading the Blue Kite blog in the past few months, you may notice that we’ve been talking a lot about company culture – and for good reason. You see, we believe that a strong, intentional company culture is the difference-maker for the world’s most successful companies. But,... Read More »
Today’s culture glamorizes startups. Movies and TV shows often depict the shinier aspects of startup culture – the foosball tables, the fancy parties, the awards and newspaper articles. But what outsiders don’t often see is how difficult the road can be to get there. That’s why 80 percent of startups... Read More »
Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »
Stories have the power to connect with people in a way that few other vehicles can. Stories create understanding by helping us relate an idea to our existing experiences. And the best stories are memorable and easily shared. That’s what makes storytelling such a powerful vehicle for businesses. What is Your... Read More »
So many businesses believe this lie… “If only more people knew about our business, we would be in better shape.” Businesses want to believe they have an awareness problem. After all, awareness is an easy fix. You can buy awareness. But, what you can’t buy is loyalty. Loyalty comes from... Read More »
Social media has become the go-to marketing channel for many companies because of its ability to reach the masses for a relatively low cost. The accessibility, reach and effectiveness of social media make it a smart choice for many businesses. But, is social media for everyone? Can companies be successful... Read More »
If I asked you to tell me the first company that comes to mind when I say, “great company culture,” who would you say? Google? Netflix? Zappos? These companies boast unlimited vacation days, generous severance packages, expansive campuses with on-site fitness centers, cafeterias, laundry services, free meals, nap pods and... Read More »
Core values are critical to establishing a strong culture at your organization. Why are they so important? Core values communicate what you believe as a company and how you are working together toward a shared vision. This concept is powerful. By articulating what you stand for as a brand, you... Read More »
Thanks to social media’s success, there has been a land rush to get on board and take advantage of these new and exciting ways to reach your audience. However, in doing so, the social networks have become crowded, noisy places where everyone is yelling louder to get heard above the... Read More »