The Blue Kite Blog

Startup founders sitting around a table discussing what role marketing should play in a successful startup.

What Startup Founders Should Expect From Marketing

By | May 17, 2016

Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »

How to Create a Better Brand Story

How to Tell a Compelling Brand Story That Matters

By | April 12, 2016

Stories have the power to connect with people in a way that few other vehicles can. Stories create understanding by helping us relate an idea to our existing experiences. And the best stories are memorable and easily shared. That’s what makes storytelling such a powerful vehicle for businesses. What is Your... Read More »

Why Marketing Alone Will Not Make Your Business Successful

Why Marketing Alone Won’t Make Your Business Successful

By | March 23, 2016

So many businesses believe this lie… “If only more people knew about our business, we would be in better shape.”  Businesses want to believe they have an awareness problem. After all, awareness is an easy fix. You can buy awareness. But, what you can’t buy is loyalty. Loyalty comes from... Read More »

Can You Be Successful Online Without Social Media?

Can You Be Successful Online Without Social Media? {Podcast}

By | March 16, 2016

Social media has become the go-to marketing channel for many companies because of its ability to reach the masses for a relatively low cost. The accessibility, reach and effectiveness of social media make it a smart choice for many businesses. But, is social media for everyone? Can companies be successful... Read More »

5 Ways To Improve Your Company Culture - Blue Kite Makrketing

5 Ways to Create a Strong Company Culture on a Budget

By | March 14, 2016

If I asked you to tell me the first company that comes to mind when I say, “great company culture,” who would you say? Google? Netflix? Zappos? These companies boast unlimited vacation days, generous severance packages, expansive campuses with on-site fitness centers, cafeterias, laundry services, free meals, nap pods and... Read More »

Defining Your Brand's Core Values

How to Define Your Brand’s Core Values

By | March 07, 2016

Core values are critical to establishing a strong culture at your organization. Why are they so important? Core values communicate what you believe as a company and how you are working together toward a shared vision. This concept is powerful. By articulating what you stand for as a brand, you... Read More »

How to Tell a Deep Story in a Shallow Social Media World - Blue Kite Marketing

How to Tell a Deep Story in a Shallow Social Media World {Podcast}

By | March 02, 2016

Thanks to social media’s success, there has been a land rush to get on board and take advantage of these new and exciting ways to reach your audience. However, in doing so, the social networks have become crowded, noisy places where everyone is yelling louder to get heard above the... Read More »

How Core Values Ignite Your Marketing - Blue Kite Marketing

How Core Values Ignite Your Marketing {Podcast}

By | February 10, 2016

When people talk about core values, it can easily conjure up an image of a sad list of adjectives posted on the break room wall. Or, it might even make you think about those motivational posters from the 90s with words like “Leadership” emblazoned across the bottom with a picture... Read More »

How Corporate Culture Impacts Marketing - Blue Kite Marketing

How a Strong Company Culture Dramatically Improves Your Marketing

By | February 08, 2016

I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »

What Blue Kite Stand For as a Company

What Blue Kite Stands for as a Company

By | February 02, 2016

Four years ago today I became a full-time entrepreneur. It has been an amazing journey so far, but I have never been more excited about the direction of Blue Kite than I am right now. In the past few months, I have brought on two new team members – Reed... Read More »