The Blue Kite Blog

How Corporate Culture Impacts Marketing - Blue Kite Marketing

How a Strong Company Culture Dramatically Improves Your Marketing

By | February 08, 2016

I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »

What Blue Kite Stands for as a Company

By | February 02, 2016

Four years ago today I became a full-time entrepreneur. It has been an amazing journey so far, but I have never been more excited about the direction of Blue Kite than I am right now. In the past few months, I have brought on two new team members – Reed... Read More »

Strengths-Based Marketing - Blue Kite Marketing

How to Create a Strengths-Based Marketing Team {Podcast}

By | January 27, 2016

Welcome back to The Marketing Huddle! We’re excited to be back with a new episode after taking a short break over the holidays. The extra time off also gave us some time to re-focus our efforts. This year, we’re taking a slightly different approach to The Marketing Huddle. We’re ditching... Read More »

3 Words to Guide Me in 2016

3 Guiding Principles for 2016

By | January 04, 2016

Happy 2016! I hope you had a wonderful holiday season and that your New Year is off to a great start! One thing I do to start every year is to determine three words or phrases to guide my throughout the year. I call them my guiding principles. No, these... Read More »

Episode 31: Top Marketing Newsmakers of 2015

The Biggest Marketing Changes in 2015 {Podcast}

By | December 16, 2015

Top Marketing Newsmakers from 2015  If you’ve been following our podcast, you’ll notice how we often mention the fast pace of marketing today. Because things move so quickly, it can be almost jarring to recognize how much things have changed – especially over the course of a whole year. But,... Read More »

Top Digital Marketing Posts of 2015

Top 10 Digital Marketing Blog Posts of 2015

By | December 14, 2015

As we close out the year and plan for the next, it’s always fun to look back at the work we’ve created and blog content we’ve published. In particular, I love looking back at our top posts for the year. Not only is it a great way to end the... Read More »


How to Get More from Google Analytics with Andy Crestodina {Podcast}

By | December 09, 2015

Raise your hand if you hate data and analytics? If you’re like many marketers, numbers make your skin crawl. Maybe you even got into PR or marketing so you wouldn’t have to deal with numbers. But to be a successful marketer in today’s world, you must get comfortable with analytics... Read More »

Top Digital Marketing Trends to Watch in 2016 {Podcast}

By | December 02, 2015

As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results. Although we don’t recommend chasing the latest and greatest shiny object, it pays to understand how the marketing landscape is changing so you can adapt to it. Marketing... Read More »

5 Common Misconceptions About Content Marketing

5 Common Misconceptions about Content Marketing

By | November 19, 2015

Although most companies understand the value and importance of content marketing, there is still a lot of confusion about what it is and how to implement it. As a result, companies may shy away from implementing a content marketing solution because they misunderstand what it entails or how it can... Read More »

How to Use Social Media for Customer Service {Podcast}by Laura Click on November 11, 2015 How to Use Social Media for Customer Service inShare 2Share Marketers have a natural tendency to focus on attracting new customers. But, an important component of marketing and business success is customer service and retention. After all, keeping your existing customers happy is an important driver toward your bottom line. And social media might just be the best thing that has happened to customer service. It can be a fantastic tool for connecting with your audience in a way that was never possible before. If you’ve been wondering how to use social media to improve your customer service, respond to questions and feedback, you’ll love today’s show. Here’s what we cover in this episode: Why you shouldn’t let complaints keep you from engaging on social media; How complaints on social media can become opportunities for your brand; Why you should take complaints offline and avoid getting into debates online; How to deal with trolls who constantly stir the pot; The importance of developing a process for answering questions; What to do with positive comments you receive on social media channels; Which social media channels you should monitor for customer service; How quickly to respond to customer questions and comments; and Top tools to use to monitor social media channels. We’ve even got a blooper in this episode, so if you want to get a laugh and hear us totally mess up, you’ll want to tune in. Listen to the Show For show notes and other resources, check out our post on The Marketing Huddle.

Is Social Media Engagement Necessary for Your Business? {Podcast}

By | November 18, 2015

Social media engagement might just be one of the fluffiest terms in all of digital marketing. If you read any content about using social media for business, chances are good that you’ve seen the recommendation that you need to “increase your social media engagement.” But, there’s little information to back... Read More »