The Blue Kite Blog

How Core Values Ignite Your Marketing - Blue Kite Marketing

How Core Values Ignite Your Marketing {Podcast}

By | February 10, 2016

When people talk about core values, it can easily conjure up an image of a sad list of adjectives posted on the break room wall. Or, it might even make you think about those motivational posters from the 90s with words like “Leadership” emblazoned across the bottom with a picture... Read More »

How Corporate Culture Impacts Marketing - Blue Kite Marketing

How a Strong Company Culture Dramatically Improves Your Marketing

By | February 08, 2016

I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »

What Blue Kite Stands for as a Company

By | February 02, 2016

Four years ago today I became a full-time entrepreneur. It has been an amazing journey so far, but I have never been more excited about the direction of Blue Kite than I am right now. In the past few months, I have brought on two new team members – Reed... Read More »

Strengths-Based Marketing - Blue Kite Marketing

How to Create a Strengths-Based Marketing Team {Podcast}

By | January 27, 2016

Welcome back to The Marketing Huddle! We’re excited to be back with a new episode after taking a short break over the holidays. The extra time off also gave us some time to re-focus our efforts. This year, we’re taking a slightly different approach to The Marketing Huddle. We’re ditching... Read More »

3 Words to Guide Me in 2016

3 Guiding Principles for 2016

By | January 04, 2016

Happy 2016! I hope you had a wonderful holiday season and that your New Year is off to a great start! One thing I do to start every year is to determine three words or phrases to guide my throughout the year. I call them my guiding principles. No, these... Read More »

Episode 31: Top Marketing Newsmakers of 2015

The Biggest Marketing Changes in 2015 {Podcast}

By | December 16, 2015

Top Marketing Newsmakers from 2015  If you’ve been following our podcast, you’ll notice how we often mention the fast pace of marketing today. Because things move so quickly, it can be almost jarring to recognize how much things have changed – especially over the course of a whole year. But,... Read More »

Top Digital Marketing Posts of 2015

Top 10 Digital Marketing Blog Posts of 2015

By | December 14, 2015

As we close out the year and plan for the next, it’s always fun to look back at the work we’ve created and blog content we’ve published. In particular, I love looking back at our top posts for the year. Not only is it a great way to end the... Read More »

Episode-30-andy-crestodina

How to Get More from Google Analytics with Andy Crestodina {Podcast}

By | December 09, 2015

Raise your hand if you hate data and analytics? If you’re like many marketers, numbers make your skin crawl. Maybe you even got into PR or marketing so you wouldn’t have to deal with numbers. But to be a successful marketer in today’s world, you must get comfortable with analytics... Read More »

Top Digital Marketing Trends to Watch in 2016 {Podcast}

By | December 02, 2015

As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results. Although we don’t recommend chasing the latest and greatest shiny object, it pays to understand how the marketing landscape is changing so you can adapt to it. Marketing... Read More »

5 Common Misconceptions About Content Marketing

5 Common Misconceptions about Content Marketing

By | November 19, 2015

Although most companies understand the value and importance of content marketing, there is still a lot of confusion about what it is and how to implement it. As a result, companies may shy away from implementing a content marketing solution because they misunderstand what it entails or how it can... Read More »