How to Create Valuable Content for Your Sales Team {Podcast}

Let’s be honest. Marketing and sales don’t always get along. Yes, marketing should absolutely help drive sales, but the sales team doesn’t always see it that way. The sales team wants to see actual results — real, qualified leads that can turn into business for the company – not just weak numbers about impressions, reach and page views.

Although the perception of your sales team might be that marketing is just a bunch of fluff, we believe otherwise — especially when it comes to content marketing. In fact, your content can become your best sales person if you do it the right way.

Content Marketing for Your Sales Team

Content marketing absolutely be a game changer for businesses and show incredible value for the sales team by generating interest and demand for your company.

So, how does that work? How does content marketing help the sales team?

That’s exactly what we discuss in this week’s episode of The Marketing Huddle. Here are some of the questions Stan and I tackle on the show:

  • Why should a sales team care about content marketing? How can it help sales?
  • How do you make your content more sales friendly (and it’s not what you think)?
  • How can your sales team use content to support their efforts?
  • Should you sales team be creating content?
  • What is social selling? How is that different from content marketing?

Here are some other tweetable tidbits from the show:

Solve problems, don't sell

This week in marketing:

Every episode, we also discuss marketing news that has caught our attention. This week, we talk about the new
live-streaming video apps – Periscope and Meerkat. Here’s the article we reference in the show:

Meerkat is dying — and it’s taking U.S. tech journalism with it – BGR

Marketing MVP: Jeni’s Splendid Ice Creams

Every week, we highlight a person or business who is really rocking their marketing efforts to give you some inspiration on how you can level up with your marketing. I picked Jeni’s
 Splendid Ice Creams. Not only is their ice cream amazing, but their marketing is super delicious too! Listen to the show and check out their social media profiles and you’ll quickly see why I picked Jeni’s!

When the kitchen team love bombs the scoop shops.

A photo posted by Jeni’s Splendid Ice Creams (@jenisicecreams) on


Mailbag question:

Each week, we like to answer a burning marketing question from our audience. This week, we had a great question from my good friend, Kerry Woo, a photographer in Nashville:

How do use offline marketing to compliment and round out your online presence?

Want to ask a question for
 us to answer on the show? Visit The Marketing Huddle website and click on the voicemail button to the right to record your question or
 send in a text question here.

Show notes & resources:

Here are some additional people and resources we mention during this week’s show.

Listen to This week’s Episode!

Ready to check out this week’s show? You can download the show right here or listen using the player below.

Thanks for your support!

We’re so grateful for everyone who has spread the word about our new show and has left us a review. THANK YOU!

Thanks to your support, we’ve hit
 the front page of the New & Noteworthy section on iTunes a couple of times. But, we need your help to
 stay there.

If you haven’t already done so, we’d love your help to get The Marketing Huddle in front of the right people. There are few things you can do to help us make that happen:

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Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

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