The Blue Kite Blog

How to determine whether your brand is helping or hurting your business

Is Your Brand Helping or Hurting Your Business?

By | March 27, 2017

Want to create a powerful, impactful, world-changing business? It starts by having a strong brand. There are few companies that have achieved breakthrough success without laying a strong brand foundation first. Think Apple, Nike, Starbucks, Warby Parker, Toms and so on. So, why does branding matter? It provides verbal and... Read More »

The most powerful question your business must answer to be successful

The Most Powerful Question for Your Business

By | February 08, 2017

At the end of last year, we discovered that The Skillery, the co-working space Blue Kite had used for two years, was shutting its doors. We were terribly disappointed by the news. We loved being a part of The Skillery community. It was a great place for our team to collaborate,... Read More »

3 Words to Help Me Reach My Goals in 2017

3 Guiding Principles for 2017

By | January 04, 2017

If you’re anything like me, you’re excited for the start of a fresh, new year. I always get giddy around this time of the year. I love reflecting on what I’ve learned from the previous year while planning for the year ahead. Like many people, I was glad to kiss... Read More »

how-strong-is-your-culture

How Strong is Your Culture? Get a Free Analysis

By | September 12, 2016

How would you rate your company’s culture? If you’re like the people who took our company culture survey, chances are good that you would give your company fairly high marks. In fact, 55 percent of survey respondents rated their culture as “strong” or “very strong”. However, when you get to... Read More »

Company-culture-research

Research Reveals Characteristics of Companies with Strong Culture

By | August 29, 2016

For the past several months, we’ve been talking a lot about the importance of strong company culture. You see, we believe that a winning culture is the difference-maker for the world’s most successful organizations. But, we wanted to test our theories and gather some data on the subject. That’s why we... Read More »

People writing their company's story while sitting at a table.

Why Your Company’s Story Matters More Than Ever

By | August 15, 2016

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »

We banned these five weak phrases from the workplace to strengthen company culture.

5 Weak Phrases We Banned to Improve Workplace Culture

By | July 27, 2016

A few weeks ago, Stan pointed out to me that there’s a word I overuse on a regular basis. The abuse of this word corrodes my confidence and dilutes my authority as a leader. And, this is not the first time I’ve been told this. Throughout my life, people have... Read More »

What is Founder-Inspired Culture?

By | July 11, 2016

Throughout my entire career, I have tried to influence company culture. In each of my jobs before starting Blue Kite, I would look for ways to improve employee morale and strengthen the bonds of our team. At one company, I proposed group lunches in our conference room so we weren’t... Read More »

3 Ways to Cultivate Your Team to Create Winning Culture

How to Cultivate Your Team to Create a Winning Culture

By | June 30, 2016

When it comes to company culture, the tendency is to think about ways to benefit the team as a whole. However, thinking about employees on an individual level is the key to keeping them engaged, productive and loyal to your company. Not to mention, happy employees can be your biggest... Read More »

How to Create the Right Environment for a Winning Culture

By | June 29, 2016

When people talk about company culture, it’s easy to default to thinking about the office environment. After all, it’s the most tangible aspect of culture. And, it’s why culture often becomes synonymous with Foosball tables and nap pods. But those “shiny objects” are not enough to establish a strong culture... Read More »