The Blue Kite Blog

Episode 31: Top Marketing Newsmakers of 2015

The Biggest Marketing Changes in 2015 {Podcast}

By | December 16, 2015

Top Marketing Newsmakers from 2015  If you’ve been following our podcast, you’ll notice how we often mention the fast pace of marketing today. Because things move so quickly, it can be almost jarring to recognize how much things have changed – especially over the course of a whole year. But,... Read More »

Top Digital Marketing Posts of 2015

Top 10 Digital Marketing Blog Posts of 2015

By | December 14, 2015

As we close out the year and plan for the next, it’s always fun to look back at the work we’ve created and blog content we’ve published. In particular, I love looking back at our top posts for the year. Not only is it a great way to end the... Read More »

Episode-30-andy-crestodina

How to Get More from Google Analytics with Andy Crestodina {Podcast}

By | December 09, 2015

Raise your hand if you hate data and analytics? If you’re like many marketers, numbers make your skin crawl. Maybe you even got into PR or marketing so you wouldn’t have to deal with numbers. But to be a successful marketer in today’s world, you must get comfortable with analytics... Read More »

Top Digital Marketing Trends to Watch in 2016 {Podcast}

By | December 02, 2015

As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results. Although we don’t recommend chasing the latest and greatest shiny object, it pays to understand how the marketing landscape is changing so you can adapt to it. Marketing... Read More »

How to Use Social Media for Customer Service {Podcast}by Laura Click on November 11, 2015 How to Use Social Media for Customer Service inShare 2Share Marketers have a natural tendency to focus on attracting new customers. But, an important component of marketing and business success is customer service and retention. After all, keeping your existing customers happy is an important driver toward your bottom line. And social media might just be the best thing that has happened to customer service. It can be a fantastic tool for connecting with your audience in a way that was never possible before. If you’ve been wondering how to use social media to improve your customer service, respond to questions and feedback, you’ll love today’s show. Here’s what we cover in this episode: Why you shouldn’t let complaints keep you from engaging on social media; How complaints on social media can become opportunities for your brand; Why you should take complaints offline and avoid getting into debates online; How to deal with trolls who constantly stir the pot; The importance of developing a process for answering questions; What to do with positive comments you receive on social media channels; Which social media channels you should monitor for customer service; How quickly to respond to customer questions and comments; and Top tools to use to monitor social media channels. We’ve even got a blooper in this episode, so if you want to get a laugh and hear us totally mess up, you’ll want to tune in. Listen to the Show For show notes and other resources, check out our post on The Marketing Huddle.

Is Social Media Engagement Necessary for Your Business? {Podcast}

By | November 18, 2015

Social media engagement might just be one of the fluffiest terms in all of digital marketing. If you read any content about using social media for business, chances are good that you’ve seen the recommendation that you need to “increase your social media engagement.” But, there’s little information to back... Read More »

Building a Winning Culture: Lessons from the Kansas City Royals

Building a Winning Culture: Lessons from the Kansas City Royals

By | November 16, 2015

I grew up as a Kansas City Royals fan. Although I was too young to remember when they won the 1985 World Series, I do remember that era – George Brett, Bret Saberhagen, Bo Jackson and Willie Wilson. I remember hearing my dad yelling “BO JACKSON, BO BABY!” when I... Read More »

How to Use Social Media for Customer Service

How to Use Social Media for Customer Service {Podcast}

By | November 11, 2015

Marketers have a natural tendency to focus on attracting new customers. But, an important component of marketing and business success is customer service and retention. After all, keeping your existing customers happy is an important driver toward your bottom line. And social media might just be the best thing that... Read More »

admitting-mistakes-in-business

The Power of Admitting Mistakes in Business

By | November 09, 2015

There are few things worse than discovering that you or someone at your company has made a cringe-worthy mistake. It’s embarrassing, frustrating and it can totally disrupt your business. And if you’re like most people, it makes you want to crawl in a hole to hide from the potential fallout.... Read More »

Productivity Tips for the Time-Starved Marketer

Top Productivity Tips for the Time-Starved Marketer {Podcast}

By | November 04, 2015

Although it is one of the most exciting times to be a marketer, it’s also one of the toughest. Marketing is more complex than ever before thanks to the vast number of channels and platforms available to us today. And the landscape keeps shifting on a weekly basis so it... Read More »

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

By | November 02, 2015

Sales and marketing have a tenuous relationship. Even though they are supposed to work hand in hand, they are often frustrated with each other. The sales team wants more leads from marketing. Marketing wants the sales team to do a better job of converting those leads to customers. Certainly, marketers... Read More »