Top Marketing Newsmakers from 2015 If you’ve been following our podcast, you’ll notice how we often mention the fast pace of marketing today. Because things move so quickly, it can be almost jarring to recognize how much things have changed – especially over the course of a whole year. But,... Read More »
As we close out the year and plan for the next, it’s always fun to look back at the work we’ve created and blog content we’ve published. In particular, I love looking back at our top posts for the year. Not only is it a great way to end the... Read More »
Raise your hand if you hate data and analytics? If you’re like many marketers, numbers make your skin crawl. Maybe you even got into PR or marketing so you wouldn’t have to deal with numbers. But to be a successful marketer in today’s world, you must get comfortable with analytics... Read More »
As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results. Although we don’t recommend chasing the latest and greatest shiny object, it pays to understand how the marketing landscape is changing so you can adapt to it. Marketing... Read More »
Social media engagement might just be one of the fluffiest terms in all of digital marketing. If you read any content about using social media for business, chances are good that you’ve seen the recommendation that you need to “increase your social media engagement.” But, there’s little information to back... Read More »
I grew up as a Kansas City Royals fan. Although I was too young to remember when they won the 1985 World Series, I do remember that era – George Brett, Bret Saberhagen, Bo Jackson and Willie Wilson. I remember hearing my dad yelling “BO JACKSON, BO BABY!” when I... Read More »
Marketers have a natural tendency to focus on attracting new customers. But, an important component of marketing and business success is customer service and retention. After all, keeping your existing customers happy is an important driver toward your bottom line. And social media might just be the best thing that... Read More »
There are few things worse than discovering that you or someone at your company has made a cringe-worthy mistake. It’s embarrassing, frustrating and it can totally disrupt your business. And if you’re like most people, it makes you want to crawl in a hole to hide from the potential fallout.... Read More »
Although it is one of the most exciting times to be a marketer, it’s also one of the toughest. Marketing is more complex than ever before thanks to the vast number of channels and platforms available to us today. And the landscape keeps shifting on a weekly basis so it... Read More »
Sales and marketing have a tenuous relationship. Even though they are supposed to work hand in hand, they are often frustrated with each other. The sales team wants more leads from marketing. Marketing wants the sales team to do a better job of converting those leads to customers. Certainly, marketers... Read More »