When people talk about core values, it can easily conjure up an image of a sad list of adjectives posted on the break room wall.
Or, it might even make you think about those motivational posters from the 90s with words like “Leadership” emblazoned across the bottom with a picture of a bald eagle.
But, that’s not what we’re talking about.
Strong core values, when woven into the fabric of an organization, can be a powerful way to differentiate your brand. And yes, it can even impact you company’s marketing efforts.
On today’s show, we will talk about how to establish core values the right way so you can lay the groundwork for more powerful marketing messaging.
We’ll even reveal the core values for Blue Kite and Pushing Social so you can better understand what core values can look like in action.
Here’s what we cover on today’s show:
- What are core values and why they are powerful for your organization;
- How core values inform and impact your marketing;
- Examples of three brands that have created strong core values;
- What happens when brands do NOT define core values; and
- Key questions to ask to help you define the core values for your brand.
Listen to the Show
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For show notes and other resources, check out our post on The Marketing Huddle.
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