How to Get More from Google Analytics with Andy Crestodina {Podcast}


Raise your hand if you hate data and analytics?

If you’re like many marketers, numbers make your skin crawl. Maybe you even got into PR or marketing so you wouldn’t have to deal with numbers.

But to be a successful marketer in today’s world, you must get comfortable with analytics so you can make decisions based on data and not just your gut.

Top Google Analytics Tips

One of the most powerful tools for marketers is Google Analytics. If you have a website, understanding Google Analytics is absolutely critical.

However, it’s easy to get overwhelmed with all of the reports that Google Analytics offers. There is so much data available; it can be difficult to know where to look to get the information you need.

If you want to get more out of Google Analytics, you’re going to love today’s episode.

“Google Analytics is for analysis and it’s not just a reporting tool.” - @crestodina
Tweet this: “Google Analytics is for analysis and it’s not just a reporting tool.”

Instead of a short and sweet episode, we take a deeper dive into Google Analytics. And, to help us with this discussion, we’ve brought in our friend, Andy Crestodina, to talk about how to use Google Analytics more effectively.

Meet Today’s Guest, Andy Crestodina

Andy Crestodina is the co-founder and strategic director of Orbit Media Studios, a digital marketing agency based in Chicago.
 He’s the author of Content Chemistry and is a regular speaker in Chicago and across the country.

His talks are always well attended with people often pointing to the in-depth walkthroughs he provides specifically in the area of Google Analytics.

“Reports themselves don’t affect our marketing. Only actions do.” - Andy Crestodina
Tweet this: “Reports themselves don’t affect our marketing. Only actions do.”

It’s likely that you’ve read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn’t actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

This might just be our favorite episode yet. Andy brought killer insights to our discussion and we learned a ton — we’re confident you will too!

Here’s what we cover on this episode:

  • How to ease into Google Analytics without getting overwhelmed;
  • Why you should use Google Analytics to answer questions and not simply review reports;
  • How Google Analytics use and set up differs for large and small businesses;
  • Why every conversion point on your website should include a thank you page;
  • How to determine whether you should redesign your website;
  • The biggest mistakes people make with Google Analytics;
  • Quick tips to get your site to rank better on Google;
  • The most overlooked feature in Google Analytics;
  • The key metrics to review at the end of the year;
  • How to instill a data-driven culture at your company; and
  • How content marketing has changed in recent years.
“Pretty charts are great, but it’s the decisions we make from them that affect our outcomes.” - Andy Crestodina
Tweet this: “Pretty charts are great, but it’s the decisions we make from them that affect our outcomes.”

Listen to the Show

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For show notes and other resources, check out our post on The Marketing Huddle.
 And if you didn’t get a chance to take notes while listening, not to worry! We’ve got a transcript available so you won’t miss a thing.

Get our Free Marketing Toolkit

We have a special bonus for you — a free eBook with our favorite marketing tools!

During Episode 10, we spent almost an hour discussing our favorite marketing tools. But here’s a secret, we didn’t cover our complete list — because it would have been a four-hour podcast.
 Instead, we put our entire list of 46 top marketing tools in an eBook! Sign up for the eBook and we’ll make sure you’re updated regularly with our favorite new resources and tools. Get it here.

Thanks for Listening!

I think you’ll love this episode just as much as we do. We can’t wait to hear what you think! Leave me a comment below or on Twitter

As always, if you enjoyed this episode, we encourage you to leave us a review on iTunes. Your feedback is invaluable and we love hearing from our awesome listeners. As a thank you for your iTunes review, we’ll send you a FREE leather-bound journal! Once you’ve left a review, go here to tell us where to send it.

We look forward to your feedback!

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Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

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