What is grassroots marketing? Does it make sense for your business? Learn about the power of building a community + using fans and ambassadors to spread the word about your brand.
If you do nothing else, referral marketing is the one tactic you should include in your marketing plan.
Yes, you read that right. You’re on a digital marketing blog and we’re talking about advertising in the yellow pages today. Why? Believe it or not, we still get asked about traditional marketing methods such as advertising in the yellow pages. Because as long as the yellow pages still exists, there... Read More »
Regular readers of the blog know that I regularly beat the drum for marketing strategy. Building a marketing strategy must always come before you dive into the tactics. But, once you have that strategy in place, it’s your job to figure out the best way to implement it. And that’s... Read More »
Did you know there are actually some ways you can monetize your content directly? This week, Stan and I discuss how your content can actually be a tool for driving direct revenue for your business.
This episode will help you better understand how social media advertising works and give you some pointers on how to get started. That way, you can determine whether social media advertising makes sense for your business.
You know that social media can be a good option for spreading the word about your content, but how do you do it? How do you use social media to drive people to your website? That’s the question we tackle in the latest episode of The Marketing Huddle.
What if you could find a way to produce better content faster? If you’ve been searching for those answers, look no further. This episode of The Marketing Huddle Podcast is chock full of tangible, practical tips for better, faster blogging.
Content repurposing. Although it’s a marketing buzzword, the concept behind it is solid. Essentially, it means you are taking one piece of content and using it several different ways.
Do you struggle with measuring your marketing efforts? Do analytics and numbers make your head spin? If so, you’re not alone! In episode 4 of The Marketing Huddle, Laura and Stan go in depth to teach you how to measure your marketing numbers.