When you ask a company how they get new customers, most will say they get their business through word of mouth referrals.
And yet, many companies ignore referral marketing as a way to generate more business. After all, it can be way more fun to talk about the latest digital marketing tool or tactics.
But, sometimes it’s the tried and true marketing tactics that will get the most results for your business.
That’s definitely the case with referral marketing. Focusing on generating more referrals is one of the most powerful things you can do for your business.
This approach has been around forever for a reason — it works.
If you do nothing else, referral marketing is the one tactic you should include in your marketing plan.
Top Ways to Get More Referrals
If you’re not sure how to get more referrals for your business or if you need help building a referral marketing strategy, today’s episode is for you. In this episode, we offer up practical tips for developing a referral marketing strategy that works.
Here’s what we cover on the show:
- The right time to ask for a referral or recommendation;
- Ways to offer incentives or rewards for referrals;
- The power of the negative flip and how to use it to your advantage;
- How to make the referral process easy for customers; and
- How to use your recommendations for the biggest impact.
Listen to the Show
Ready to discover how to get more referrals? Listen to the show right here.
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Give Us Your Feedback
As we mentioned in last week’s episode, we’re trying out a new format for the show. We’ll be publishing new episodes every week and each one will only be 15 minutes or less.
We know you’re pressed for time, so we wanted to give you more snack-sized content that will fit into your busy schedule.
Each episode will focus on one specific topic, so you can easily find the episodes that answer your biggest marketing questions. If you have a question that you’d like us to cover on the show, leave a comment below, send us a question here or send us a tweet to @MktgHuddle.
And, if you like the new format of the show, we’d love it if you’d leave a review for us on iTunes. If you do, we might just give you a shout out on the show like we did for Jeff Brown of the Read to Lead Podcast this week. We’ll also send you a snazzy leather-bound journal to thank you for your feedback. Go here to learn how to snag your journal.
We look forward to your questions and feedback!