The Blue Kite Blog

What is Marketing Automation and Why Do You Need It?

What is Marketing Automation and Why Do You Need It? {Podcast}

By | October 28, 2015

When it comes to marketing, the concept of automation can be met with a bit of angst. After all, marketing automation sounds robotic, inauthentic and stiff – all things we want to avoid in our marketing. But, marketing automation can actually be a very good thing for your business. We’re... Read More »

Top 15 Reasons Why Marketing Strategies Fail

Top 15 Reasons Why Most Marketing Strategies Fail {Podcast}

By | October 21, 2015

No one likes to fail. I know I don’t. And, I’m betting you don’t either. That’s why I want to do my best to help you prevent your marketing strategy from falling apart. Even though you might just be getting started building your marketing strategy for next year, there are... Read More »

When is the right time to use paid advertising?

When is The Right Time to Use Paid Advertising? {Podcast}

By | October 14, 2015

One of the most challenging aspects of digital marketing is paid advertising. Although digital advertising can be a powerful tool for businesses, the options can seem downright overwhelming. You might be asking yourself these questions: When does it make sense to use paid advertising? How do I determine which digital... Read More »

What Every Marketing Strategy Needs

What Are the Key Elements of a Marketing Strategy? {Podcast}

By | October 07, 2015

If you spend any time on the social web, you’ll often find consultants and agencies batting around the word “strategy”. Because the word strategy gets used so frequently, it seems the meaning behind it has been watered down. Simply calling something a strategy doesn’t make it one. Increasing revenue is... Read More »

What the Heck is Growth Hacking?

What the Heck is Growth Hacking? {Podcast}

By | September 30, 2015

In the past couple of years, you’ve likely seen the phrase “growth hacking” pop up more and more in marketing and business conversations. You might be wondering – what the heck is growth hacking anyway? Is growth hacking just a fancy way to describe marketing? Or, is it a fad?... Read More »

Marketing Pet Peeves

Top 11 Marketing Pet Peeves {Podcast}

By | September 23, 2015

I’m typically not someone who likes to go on a rant in a blog post. I think most rants feel like an excuse to beat up on someone disguised as blogger therapy. But today, I’m making an exception to my anti-rant rule – and for good reason. I want to... Read More »

19: How to Get More Blog Subscribers

How to Get More Blog Subscribers {Podcast}

By | September 16, 2015

Every business wants more blog readers and website traffic. But, many ignore the single best thing they can do to grow their audience and readership – focus on growing your list of email subscribers. Your email subscribers are a far more engaged and valuable audience than your social media connections.... Read More »

Do Blog Comments Still Matter?

Do Blog Comments Still Matter for Businesses Today? {Podcast}

By | September 09, 2015

In the early days of blogging, success was often measured by the number of comments you received on a blog post. But, as the blogosphere has matured, the volume and value of blog comments has shifted a bit. After all, there is more blog content available to us than ever... Read More »

Is Google+ Worth Your Time?

Is Google Plus Still Relevant for Your Business? {Podcast}

By | August 26, 2015

For the past four years, Google has invested heavily in Google Plus in an attempt to dethrone Facebook in the social media space. Although Google Plus managed to create pockets of extremely engaged users, the social network never gained mainstream popularity. And now, in the past few months, Google has begun dismantling... Read More »

SHould you outsource your blog?

Should You Outsource Your Blog? {Podcast}

By | August 19, 2015

Do you want to improve the quality and consistency of your blog, but don’t know how? If so, this post is for you!