What Are the Key Elements of a Marketing Strategy? {Podcast}

What Every Marketing Strategy Needs

If you spend any time on the social web, you’ll often find consultants and agencies batting around the word “strategy”.

Because the word strategy gets used so frequently, it seems the meaning behind it has been watered down.

Simply calling something a strategy doesn’t make it one.

Increasing revenue is not a strategy.

Starting a blog is not a strategy.

Using social media is not a strategy.

In today’s episode, we’ll tell you exactly what a marketing strategy is and what it is not. We’ll help cut through all the clutter so you can understand what a marketing strategy really looks like and the key elements it should include.

Ready to dive in? Here’s what we cover in this episode:

  • What IS a marketing strategy and why do you need one;
  • The difference between objectives, strategy and tactics;
  • The five things that every marketing strategy should include;
  • Whether your business can have more than one marketing strategy; and
  • Why now is a great time to build your marketing strategy for next year.

Listen to the Show

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For show notes and other resources, check out our post on The Marketing Huddle.

Get our Free Marketing Toolkit

To thank you for listening and checking out the show, we created a nice little bonus for you — a free eBook with our favorite marketing tools!

During Episode 10, we spent almost an hour discussing our favorite marketing tools. But here’s a secret, we didn’t cover our complete list — because it would have been a four-hour podcast.
 Instead, we put our entire list of 46 top marketing tools in an eBook!

Sign up for the eBook and we’ll make sure you’re updated regularly with our favorite new resources and tools. Get it here.

Thanks for Listening!

Thanks for checking out today’s show! Did this help you better understand the difference between marketing strategy and tactics?

If you liked today’s show, we’d love for you to
 leave us a review on iTunes. We’d love to hear what you think!

And, as an added incentive, we’ll send you a FREE leather-bound journal for sharing your feedback with us. Once you’ve left a review, go here to tell us where to send it.

We look forward to your feedback!

*Image via Freepik

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Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

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