What is Marketing Automation and Why Do You Need It? {Podcast}

What is Marketing Automation and Why Do You Need It?

When it comes to marketing, the concept of automation can be met with a bit of angst. After all, marketing automation sounds robotic, inauthentic and stiff — all things we want to avoid in our marketing.

But, marketing automation can actually be a very good thing for your business.

We’re not suggesting you put your marketing on autopilot. Far from it, in fact.

Instead, marketing automation is more about smart marketing that delivers just the right message at just the right time for your customers. When done well, marketing automation can feel like magic for your customers.

Isn’t that what we all want to create?

If so, you’ll want to list today’s show and we’ll tell you how to do it. In this episode, we take the mystery out of marketing automation and break down the basics of how to do it right.

Here’s what we cover:

  • What is marketing automation anyway? We break down the definition so you know exactly what we’re talking about.
  • Why marketing automation should be a component of your marketing toolkit.
  • Ideas and examples for the best ways to automate your marketing.
  • There is such a thing as too much WE talk about what that looks like.
  • And it wouldn’t be an episode of The Marketing Huddle if we didn’t discuss our favorite tools to get the job done. Discover which tools you can use for marketing automation.

Listen to the Show

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For show notes and other resources, check out our post on The Marketing Huddle.

Get our Free Marketing Toolkit

To thank you for listening and checking out the show, we created a nice little bonus for you — a free eBook with our favorite marketing tools!

During Episode 10, we spent almost an hour discussing our favorite marketing tools. But here’s a secret, we didn’t cover our complete list – because it would have been a four-hour podcast.
 Instead, we put our entire list of 46 top marketing tools in an eBook!

Sign up for the eBook and we’ll make sure you’re updated regularly with our favorite new resources and tools. Get it here.

Thanks for Listening!

Thanks for checking out today’s show! What questions do you have about marketing automation? Leave us a comment below and we’ll get back to you.

Also, if you enjoyed today’s show, we would love it if you would leave us a review on iTunes. We’d love to hear what you think of our show. As an added incentive, we’ll send you a FREE leather-bound journal for leaving an iTunes review. Once you’ve left a review, go here to tell us where to send it.

We can’t wait to hear from you!

*Image via Freepik

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Laura Click

Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

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