The Blue Kite Blog

How to Effectively Repurpose Your Content for Maximum Results {Podcast}

By | May 06, 2015

As a business leader, it’s your job to optimize resources. You want to make sure you’re getting this biggest bang for your buck.

But, one area that is often overlooked is marketing — specifically, content marketing. Every day, thousands of pieces of content are treated liked plastic water bottles. Used once, then thrown away.

That’s not very efficient, is it?

That’s where content repurposing comes in. It’s like recycling, but for your content.

Essentially, this means you are taking one piece of content and re-tooling it for a variety of different uses, mediums and marketing channels.

Not only is repurposing your content a smart move from a resources standpoint, but it also maximizes your reach by giving your audience more opportunities to see your messages.

Repurposing Your Content

If repurposing content is new concept for you, we’ll walk you through how to do it in this week’s episode of The Marketing Huddle. Here is what we discussed:

  • Why smart marketers should repurpose content.
  • The difference between content repurposing and content distribution.
  • How to get started with repurposing content.
  • Top ways to repurpose your content for maximum benefit.
  • The top pitfalls to content repurposing content and how to avoid them.
  • Which platforms or channels should you use to repurpose content? How do you decide which ones to use? 

This Week in Marketing:

We also talk about “Mobilegeddon”, Google’s latest algorithm change that gives priority to sites that are mobile friendly.

Read about the change here.

Want to see if your site is mobile friendly? Test your site here.

Marketing MVP: 31Bits

Every week, we highlight a person or business that is really rocking their marketing efforts to give you some inspiration on how you can level up with your marketing.

Listen to the show to see why Laura picked 31Bits and their #MomsAreSuperheroes campaign. The company sells paper jewelry made by women in Uganda, while providing support and resources to these women. And if you still need a gift for Mother’s Day, check out their awesome gift sets!

Listener Giveaway!

Custom leather journals from C.R. GibsonI’m also excited to announce that we have a special giveaway for listeners of the show!

We want to give you a little extra incentive to review The Marketing Huddle, so we’ve teamed up with our show sponsor, C.R. Gibson, to create The Marketing Huddle Playbook. It’s a black, leather-bound journal with “Up Your Game” embossed on the front.

C.R. Gibson does an excellent job creating these one-of-a-kind gifts and we ordered 50 of these journals to giveaway to people who review The Marketing Huddle on iTunes.

Here’s how you can get your own journal:

  • Leave a review on iTunes. Go to our show page on iTunes. Once you’re there, click the Ratings and Reviews tab.  Under the title Customer Reviews you will see a Write a Review button.  Click it to leave your review.
  • Tell us where to send your journal. Once you’ve left a review, visit http://themarketinghuddle.com/review and use the form to tell us the name you used to leave your review along with your mailing address.

Remember, we’ve only got 50 of these journals. Leave us a review now so you can snag your journal!

Get Your Own Custom Journals

Our show sponsor, Markings by C.R. Gibson, offers gorgeous custom journals in a wide array of colors and sizes. You can add your logo or slogan to create the perfect branded marketing tool for company gifts or giveaways.

If you want to get your own custom journals for your business, we’ve also got the hookup for you! Get a 10% discount by visiting http://www.crgibson.com/customjournals and using the discount code “HuddleUp”. Don’t miss this special offer. Your customers will love this high-quality gift!

Listen to This Week’s Show

Ready to listen to this week’s show? Check it out right here.

For additional show notes and resources, visit The Marketing Huddle website. And, don’t forget to leave a review on iTunes to snag The Marketing Huddle playbook! These will likely go quickly, so leave your review today!

Thanks for your support of the show. We appreciate you!