The Blue Kite Blog

Marketing Measurement: How to Make Sense of Your Marketing Numbers {Podcast}

By | April 22, 2015

If you’re a marketer, I have some bad news for you.

Your company leadership doesn’t trust you.

A recent study by the Fornaise Group found that a whopping 80% of CEOs admit they’re not impressed by the work of marketers.

Why?

CEOs believe that marketers are too focused on the latest marketing technologies, vanity metrics that don’t matter or developing dazzling creative instead of the very thing they are hired to do – generate more demand for their businesses.

At the heart of all of this is measurement. Executive leadership wants marketers to be focused on return on investment (ROI) and be able to demonstrate real, quantifiable results.

If marketers want a seat at the boardroom table, they need to prove they belong there by losing the fluff and getting down to the metrics that matter.

Improve Your Marketing Measurement Skills

If you struggle with marketing measurement as a lot of folks do, Stan and I are here to help. We want to help you up your game when it comes to marketing measurement.

We know you’re doing great work. Now, we want to help you get really good at analyzing and interpreting the numbers so you can make decisions based on insight instead of on instinct.

In our latest episode of The Marketing Huddle, we answer some of your biggest questions about marketing analytics and measurement:

  • Which metrics are most important for marketers to measure?
  • Which are the best tools to track your marketing metrics?
  • What are some of the most effective ways to review your metrics? What kind of reporting should you create?
  • Do vanity metrics really matter?
  • How can you measure qualitative data?
  • Once you know which numbers to measure, what do you do with the information? How do you turn data into insight?
  • How do marketing metrics help you identify opportunities?

This week in marketing:

Every episode, we also discuss marketing news that has caught our attention. This week, we discuss Twitter’s new retweet with quote feature. Stan and I are big fans of this latest feature from Twitter. We discuss why on the show.

Marketing MVP: StitchFix

Every week, we highlight a person or business who is really rocking their marketing efforts to give you some inspiration on how you can level up with your marketing.

Listen to the show to see why I picked StitchFix. (PS – This is Laura’s referral link, which is part of what makes their marketing so smart!)

Listen to the show

This is a meaty episode full of actionable insight that you don’t want to miss! You can listen to the show here or you can check it out on iTunes.

[soundcloud url=”https://api.soundcloud.com/tracks/201742412″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

For additional show notes and resources, check out The Marketing Huddle website. And, if you have questions about this week’s episode, don’t forget to ask us a question using our contact form or the voicemail button on our website. We’ll answer your question on a future episode!

We hope you enjoy the show! If you like what you heard, we encourage you to leave a review on iTunes. We appreciate your feedback and support!