The Blue Kite Blog

Three Critical Mistakes to Avoid on Your Website

By | October 11, 2011

Let’s be honest. There are some really bad websites out there. And, it doesn’t take design from 1997 for your website to reek with mediocrity. All it takes is just a few simple mistakes for your website to blend in with billions of others or stand out for all of... Read More »

Why You Should Be a Social Media Late Adopter

By | October 05, 2011

Today, I’m excited to bring you a guest post from my friend, Adam Toporek. He’s filling in for me while I’m out of town speaking at a conference this week. I’ve gotten to know Adam through our PR Justice League Tribe on Triberr. Adam is a smart guy who blogs... Read More »

Six Reasons Business Leaders Should Attend BarCamp

By | September 30, 2011

I’ve long advocated the importance of getting out and connecting in person with the people you meet through social media. Online connections are great, but meeting people in person is where the magic happens. In two weeks, there is an incredible opportunity in Nashville to meet some incredible leaders in... Read More »

Why it Pays to Reward Loyal Customers

By | September 28, 2011

It’s no secret that I’m a fan of Dunn Brother’s coffee. I have blogged about them before and often tweet about my love of their vanilla iced nirvana or coconut lattes. But as much as I love Dunn Brothers, I can’t always sneak away from the office to get a... Read More »

Nine Simple Strategies to Help You Land a PR Job

By | September 20, 2011

Last month, I had the distinct pleasure of being a guest on Gini Dietrich‘s blog, Spin Sucks, a blog for PR and marketing pros. I know there are a lot of folks looking for a job these days and I thought her community (and mine) might be able to benefit... Read More »

The Secret to Success

By | September 14, 2011

The secret to success is that there are no secrets. There might be tricks of the trade or best practices, but what it takes to be successful is definitely not a secret. The truth is that we all know the answer deep down. We know what we have to do,... Read More »

The Best Advice I Could Ever Give

By | September 06, 2011

A week ago today, my husband’s hero, mentor and friend passed away. His boss, a renowned attorney, passed away at the age of 56. It was far too early if you ask me. Larry was extremely well known in the Tennessee legal community. He was president of the state bar... Read More »

Reading Roundup: The Ways of Washington

By | August 12, 2011

I’m back in Nashville after spending a few days in Washington D.C. I hadn’t been there since I was 16, so it was great to see the city again as an adult. I know this sounds crazy, but I had forgotten just how BIG everything is there – the mall,... Read More »

Reading Roundup: Scorchers, Gut Checks and The Change Up

By | August 05, 2011

Happy Friday! I hope you’ve had a good week and that you’ve survived this crazy heatwave. The temperature hit over 100 degrees in Nashville, and the humidity is enough to make you melt. If you are in the southern half of the U.S., you know what I’m talking about. Hopefully,... Read More »

4 Things Businesses Need to Know About Google Plus Right Now

By | August 03, 2011

By now, you’ve likely heard about Google+ (Google Plus), Google’s latest attempt at social media. However, this time, Google seems to have gotten it right. In just a few weeks, Google Plus has amassed more than 25 million users – something it took Twitter and Facebook more than two years... Read More »