The Blue Kite Blog

How Social Media Can Help You Generate More Business

By | January 23, 2012

This is a common scenario… Someone hears that social media can help drive traffic to their website or help them generate more business. So, they rush out and set up accounts on Twitter, Facebook and YouTube. Then, panic sets in – what on earth are they supposed to do once... Read More »

How to Set Yourself Up for Success in 2012

By | January 09, 2012

When I came back from taking a few days off from the holidays, I hate a hard time getting my butt in gear. While I was excited about planning for the New Year and sinking my teeth into some great client projects, I just had trouble diving right in. Why?... Read More »

Reading Roundup: Habits, Readiness and Failure

By | January 06, 2012

There’s been a lot of optimism on the web this week. After all, since we’re just days into the New Year there has been a lot of talk about resolutions, goals and fresh starts. Feels nice, doesn’t it? There’s so much good stuff out there, it’s enough to make your head... Read More »

Three Guiding Principles for 2012

By | January 02, 2012

Right after I graduated from college, I remember posting a list 10 principles on the bathroom mirror in my apartment. They were guideposts for how I wanted to live my life. I think this mentality is really helpful for your business too – especially when you tie it in to... Read More »

Stop reading & start DOING

By | December 09, 2011

Growing up, my mom always said “readers are leaders.” I think that statement is largely true. Reading and consuming information helps us grow and expand our knowledge. However, with so much content to consume – through blogs, books and social networks – we’ve become bloated by digesting a bunch of... Read More »

How to Create a Memorable Brand: Interview with John Morgan

By | December 02, 2011

To have a successful business, you need a solid brand. Unfortunately, branding is something that a lot of small businesses struggle with. I’ve talked a lot about branding on the blog because I think it’s so important for businesses to get it right. After all, your brand is the foundation of... Read More »

Why Desperation and Guilt Trips Do Not Motivate Employees

By | November 29, 2011

In nearly every job I’ve had, I’ve seen the following scenario: Someone comes up with a campaign to motivate employees or encourage participation in an initiative – it might be staff giving for the holidays, competition to increase sales or participation in an staff-wide event. It sounds like a good... Read More »

Blog Post Quality vs. Quantity: the Debate Rages On

By | November 22, 2011

I’ve blogged before about the importance of posting regularly on your blog. In fact, it’s so important that stale blogs are the first to go when I clean up my blog subscriptions. If it’s been a month (or several) since you’re last post, why should I tune in? That said,... Read More »

Six Easy Ways to Make Sure Your Customers Hate You

By | November 01, 2011

Last week, I had the distinct pleasure of being a guest on Adam Toporek’s blog, IntenseFence. I’ve really enjoyed getting to know Adam over the past few months and I really enjoy his insights about marketing and customer service. You should recognize Adam because he was a guest here a... Read More »

How Changing Your Mindset Can Lead to More Sales

By | October 24, 2011

Last week, my husband, Garth, launched his new law firm and I spent a few days helping him get up and running. As I answered the phone for Garth, I noticed that he was getting a LOT of sales calls. I’m sure this happens with every law firm, but what... Read More »