The Blue Kite Blog

3 Guiding Principles for 2020

By | January 08, 2020

I hope your 2020 is off to a great start! Mine started off a little bumpy with some illness, but I’m getting over the hump and I’m so glad to be back in the office! One of the things I do leading up to the new year is to identify... Read More »

No, You Don't Need More Awareness for Your Brand

Why You Don’t Need More Brand Awareness

By | September 24, 2019

I recently talked to the owner of an organization that believed if a certain celebrity knew about her foundation, she would be set. She believed that the answer to all of her problems would be solved if she had mass awareness and she viewed a celebrity endorsement as being the... Read More »

Three Guiding Principles for 2019

3 Guiding Principles for 2019

By | January 02, 2019

Happy New Year! I hope that 2019 is off to a great start for you and your organization. I always love the feeling of the New Year – full of fresh starts and clean slates. It’s during this time that I choose three words to serve as my guiding principles... Read More »

Build a Simple Marketing Plan With These 3 Words

Build a Simple Marketing Plan with These Three Words

By | October 25, 2018

Don’t look now, but we’ve got less than two working months before the end of the year. Crazy, isn’t it? We’re quickly slipping into one of the busiest times of the year and yet it’s also time to be building your marketing plans for next year (if you haven’t already... Read More »

3 Words to Help Me Reach My Goals in 2017

3 Guiding Principles for 2017

By | January 04, 2017

If you’re anything like me, you’re excited for the start of a fresh, new year. I always get giddy around this time of the year. I love reflecting on what I’ve learned from the previous year while planning for the year ahead. Like many people, I was glad to kiss... Read More »

How Strong is Your Culture? Get a Free Analysis

By | September 12, 2016

How would you rate your company’s culture? If you’re like the people who took our company culture survey, chances are good that you would give your company fairly high marks. In fact, 55 percent of survey respondents rated their culture as “strong” or “very strong”. However, when you get to... Read More »

People writing their company's story while sitting at a table.

Why Your Company’s Story Matters More Than Ever

By | August 15, 2016

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »

Building a legacy that lasts

7 Keys to Building a Legacy

By | August 08, 2016

I have the privilege of raising three boys. I remember each of the births like it were yesterday. I can say that founding a business is the closest you can get to birthing and raising a child. It’s a long-term endeavor with great highs and lows. It requires knowledge and... Read More »

We banned these five weak phrases from the workplace to strengthen company culture.

5 Weak Phrases We Banned to Improve Workplace Culture

By | July 27, 2016

A few weeks ago, Stan pointed out to me that there’s a word I overuse on a regular basis. The abuse of this word corrodes my confidence and dilutes my authority as a leader. And, this is not the first time I’ve been told this. Throughout my life, people have... Read More »


How to Reinvent Your Company Culture

By | July 18, 2016

The case has been made over and over again about why the culture you create at your company matters. Countless articles have been written about why culture eats strategy for breakfast and you’ve seen the best places to work list published each year. We have even given three pillars you... Read More »