The Blue Kite Blog

Effective Business Communication: A Guide for New Grads

By | May 19, 2014

I know plenty of vibrant, mature and talented young people. However, I often encounter plenty of recent graduates that don’t know how to communicate properly in the business world. Effective business communication isn’t really taught in college and sadly, it seems there are a lot of young people who need education... Read More »

3 Business Lessons from Running a Marathon

By | April 29, 2014

It is no coincidence that I started my business the same year I started running. Not only is running good for me physically, but it gives me time to think and it’s a great stress reliever. Running also creates mental toughness. Every time I run a race, I learn valuable... Read More »

12 Presentation Tips That Will Help You Wow Your Audience

By | April 17, 2014

Speaking to targeted groups is a great way to build awareness, showcase thought leadership and get in front of potential clients and customers. However, speaking only works well if you know how to deliver a powerful and engaging presentation. Earlier this week, I sat on a panel for Nashville’s PodCamp... Read More »

What Happens if You Succeed?

By | April 02, 2014

Yesterday, I walked down to my favorite coffee shop and had a conversation with one of the baristas – something that has become harder for me to do since the shop continues to grow in popularity. In this rare lull in the shop, the barista was telling me that they... Read More »

7 Obstacles Standing in the Way of Business Success

By | March 20, 2014

When it comes to business, sometimes, the most important tips are the simplest ones. For instance, if you want marketing success you simply need to focus on what works instead of chasing after shiny objects or magic bullets. However, that’s often easier said than done. As a digital marketing agency,... Read More »

Are You Delivering on Your Brand Promise?

By | March 11, 2014

I’m not a regular Publix shopper. But last week, I needed to pick up a birthday cake and Publix was the closest option. Not to mention, they have an excellent bakery. The friend we were celebrating likes strawberry cake with strawberry icing. But since I was short on time, I... Read More »

Need More Customers? Focus on What Works

By | February 26, 2014

A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many business owners, she knew she needed to do something, but... Read More »

14 Simple Ways to Show Customers the Love

By | February 12, 2014

In case you’ve missed the incessant jewelry commercials or red and pink candy aisle at the grocery store, Friday is Valentine’s Day. But this holiday is not just a time to send your friends and loved ones some candy and flowers. Valentine’s Day is a good reminder to show your customers... Read More »

Why Entrepreneurs Need Sick Days Too

By | February 03, 2014

Last year, to mark my one-year anniversary as a full-time entrepreneur, I wrote a blog post outlining some of the top business lessons I’ve learned along the way. Although I’ve got some new lessons I could add to that list as I celebrate my two-year anniversary, I realize how much... Read More »

3 Guiding Principles for 2014

By | January 03, 2014

Happy New Year! I hope that you had a happy and joy-filled holiday season and that you’re ready to take 2014 by storm. I know I am! Yesterday, I spent the day goal setting and making plans for 2014. It’s always refreshing and invigorating to look at the possibilities for... Read More »