The Blue Kite Blog

How much should your business budget for marketing?

How Much Should Your Business Budget for Marketing?

By | February 04, 2015

One of the most common questions I get from companies is about marketing budget – especially from companies who have never spent a dime on marketing before. How much is enough? What should I spend on marketing to get the desired results?  If you’re looking for an easy answer, there... Read More »

8 steps to successfully implement your marketing plan

8 Important Steps to Successfully Implement Your Marketing Plan

By | January 26, 2015

It’s a new year and if you’re like many companies, you’ve got a fresh new marketing plan to help you grow your business. However, for that marketing plan to work, it can’t sit in a drawer. You have to actually DO something with that strategy. That’s where implementation comes in.... Read More »

3 words to guide me in 2015

3 Guiding Principles for 2015

By | January 12, 2015

Happy 2015! I hope you had a wonderful holiday season and that your year is off to a great start! Unfortunately, this year has started a little slow for me. I’m a week behind with this since I spent the first week of the year with a sinus infection. But,... Read More »

Defining Your Company’s Core Values (And Why It Matters)

Defining Your Company’s Core Values (And Why It Matters)

By | November 10, 2014

When I walked into my favorite local coffee awhile back, I spotted this lovely little sign at the counter. I mentioned it to the baristas and they said they’ve had the sign for months, but the reposition it throughout the shop so people get a pleasant surprise when they discover... Read More »

6 Steps to Position Yourself as a Thought Leader

6 Steps to Becoming a Thought Leader in Your Industry

By | October 15, 2014

When we build marketing strategies for our clients, one approach we often recommend is building thought leadership. In other words, we tell many of our clients that the pathway to business growth and success is to position you and your company as an industry expert. And, because we work with... Read More »

#BKPicks: 9 Awesome Business Logos & What Makes Them Great

By | September 25, 2014

This post is the first in a new series from the Blue Kite Marketing team, #BKPicks, in which we round up some of our all-time favorites. Recently, I have been helping a small non-profit arts organization aimed at children to develop a new logo. We looked at the logos of other similar... Read More »

The One Trait You Need to Win at Marketing

The One Trait You Need to Win at Marketing

By | September 24, 2014

Remember the famous fable about The Tortoise and the Hare? Here’s a recap in case you need a refresher. The speedy Hare challenges the slow Tortoise to a race. The Hare takes off like a lightening bolt and gets way ahead of the Tortoise. Confident he would win; the Hare... Read More »

10 Productivity Tips to Help You Work Smarter

By | August 06, 2014

A couple of weeks ago, I was meeting with Danielle, one of our team members. During the course of the conversation, we got on the topic of productivity and how to be more efficient with our time. I’m far from a productivity expert. But, as a business owner, I’m constantly... Read More »

Just Because You Can Doesn’t Mean You Should

By | June 05, 2014

As a business owner, I make hundreds of decisions every day. Although some of them are big decisions that have a long-term impact on the company, most of them are much smaller. Should I take this meeting? Should I speak at this conference or event? Should I handle this client... Read More »

7 Simple Tricks to Fuel Your Creativity

By | May 29, 2014

The other day, I was talking to a dear friend of mine who is passionately working to find a cure for her son, Bennett, who has cystic fibrosis. She spends a great deal of her time fundraising, coordinating CF walks, visiting DC to lobby for funding – you name it.... Read More »