The Blue Kite Blog

How a Strong Culture Impacts your Business

5 Ways a Strong Culture Positively Impacts Your Business

By | July 06, 2016

Building a strong culture is no small task. It takes time and resources to create a winning culture with a compelling vision, thriving environment and flourishing employees. So, is the investment worth it? We think so. A strong company culture is not just about giving your team the warm fuzzies... Read More »

3 Ways to Cultivate Your Team to Create Winning Culture

How to Cultivate Your Team to Create a Winning Culture

By | June 30, 2016

When it comes to company culture, the tendency is to think about ways to benefit the team as a whole. However, thinking about employees on an individual level is the key to keeping them engaged, productive and loyal to your company. Not to mention, happy employees can be your biggest... Read More »

How to Create the Right Environment for a Winning Culture

By | June 29, 2016

When people talk about company culture, it’s easy to default to thinking about the office environment. After all, it’s the most tangible aspect of culture. And, it’s why culture often becomes synonymous with Foosball tables and nap pods. But those “shiny objects” are not enough to establish a strong culture... Read More »

Casting a compelling vision is critical for founders to inspiring a winning culture.

How Founders Inspire Winning Cultures

By | June 28, 2016

There’s a running joke in our office that goes something like this: “What is the best way to turn around a company?” “How?” “Three things: install a foosball table, a free “Monster” vending machine, and schedule permanent “Beer Fridays.” All good things, but we know that creating an enduring company... Read More »

Take our 2016 company culture survey

We Want to Hear About Your Company Culture

By | June 21, 2016

If you’ve been reading the Blue Kite blog in the past few months, you may notice that we’ve been talking a lot about company culture – and for good reason. You see, we believe that a strong, intentional company culture is the difference-maker for the world’s most successful companies. But,... Read More »

Lonely man looking out over lake

Founder Loneliness: The Hidden Challenge of Running a Startup

By | May 24, 2016

Today’s culture glamorizes startups. Movies and TV shows often depict the shinier aspects of startup culture – the foosball tables, the fancy parties, the awards and newspaper articles. But what outsiders don’t often see is how difficult the road can be to get there. That’s why 80 percent of startups... Read More »

Startup founders sitting around a table discussing what role marketing should play in a successful startup.

What Startup Founders Should Expect From Marketing

By | May 17, 2016

Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »

5 Ways To Improve Your Company Culture - Blue Kite Makrketing

5 Ways to Create a Strong Company Culture on a Budget

By | March 14, 2016

If I asked you to tell me the first company that comes to mind when I say, “great company culture,” who would you say? Google? Netflix? Zappos? These companies boast unlimited vacation days, generous severance packages, expansive campuses with on-site fitness centers, cafeterias, laundry services, free meals, nap pods and... Read More »

Defining Your Brand's Core Values

How to Define Your Brand’s Core Values

By | March 07, 2016

Core values are critical to establishing a strong culture at your organization. Why are they so important? Core values communicate what you believe as a company and how you are working together toward a shared vision. This concept is powerful. By articulating what you stand for as a brand, you... Read More »

How Corporate Culture Impacts Marketing - Blue Kite Marketing

How a Strong Company Culture Dramatically Improves Your Marketing

By | February 08, 2016

I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »