Reading Roundup: Scorchers, Gut Checks and The Change Up
Happy Friday! I hope you’ve had a good week and that you’ve survived this crazy heatwave. The temperature hit over 100 degrees in Nashville, and the humidity is enough to make you melt. If you are in the southern half of the U.S., you know what I’m talking about. Hopefully, it cools off soon!
I wanted to try another Reading Roundup this week. I read a LOT of great stuff across the web and I wanted to share some of my favorite articles and highlight some smart folks that you might not know yet.
I hope you find this useful. I’ve done a few of these recently and I’d love to know if you want to see more of these kind of posts on a regular basis. Let me know in the comments.
Without further adieu, here is this week’s Reading Roundup!
- Your Insatiable Appetite for Recognition is Costing You – How’s that for a headline?! Jon Buscall offers up this awesome gut check that calls us all to the carpet for trying desperately to get noticed by guest posting and commenting all over the blogosphere. While there’s nothing wrong with that, he argues that there might be better things we can do to drive business. He’s right. Don’t miss this one.
- 4 Big Social Media Mistakes SMBs Make – If you’re a small-to-medium businesss getting started with social media, you need to read this one. Lisa Barone over at Small Business Trends offers up some great pitfalls to avoid with your social media strategy.
- The Haters – Whether it’s blogging, social media or some other marketing tactic, there will always be haters who say it can’t work. Mitch Joel does a great job of putting “the haters” into perspective. Here are my two favorite line from the post: “The Haters aren’t looking for progress. The Haters are looking at the averages… and who wants to be average?” Pure gold, right? It’s no secret that Mitch Joel is one smart dude. So, check this out.
- Want Business? Every Person is One of These – Kaarina Dillabough gives us an excellent reminder that everyone you encounter (yes, even the person you flipped off in traffic) has a potential impact on your business. Every person you encounter could be a potential client, vendor or even your biggest champion. Good stuff.
- The Curious Marketing of the Changeup – Yesterday, on Google+, my pal Tyler Clark shared a YouTube video of Jason Bateman and Ryan Reynolds cutting up and dissing on their new movie, The Change Up. It appears their marketing approach is to admit how stupid the premise is, but encourage people to see it anyway because Jason and Ryan are two funny guys. However, the video feels forced and very scripted. This article thinks this approach is genius. I don’t agree. But then again, I doubt I’m their target market. What do you think of this approach? And, will you go see the movie?
What were your favorite articles this week? Feel free to add them in the comments. And don’t forget to let me know what you think of the Reading Roundup. Want to see more of these?