The Blue Kite Blog

How to Create Better Blog Content in Less Time {Podcast}

By | May 20, 2015

What if you could find a way to produce better content faster? If you’ve been searching for those answers, look no further. This episode of The Marketing Huddle Podcast is chock full of tangible, practical tips for better, faster blogging.

A couple of weeks ago, I was attending a conference with one of our B2B clients. The conference was for sellers of a particular phone system. During the conference, I sat in on a session about marketing and demand generation. The panel included a senior marketer from their product partner... Read More »

How to Effectively Repurpose Your Content for Maximum Results {Podcast}

By | May 06, 2015

Content repurposing. Although it’s a marketing buzzword, the concept behind it is solid. Essentially, it means you are taking one piece of content and using it several different ways.

How to Create Valuable Content for Your Sales Team {Podcast}

By | April 08, 2015

Let’s be honest. Marketing and sales don’t always get along. Yes, marketing should absolutely help drive sales, but the sales team doesn’t always see it that way. The sales team wants to see actual results – real, qualified leads that can turn into business for the company – not just... Read More »

3 Ways Content Marketing Can Be Your Most Powerful Sales Tool

By | March 04, 2015

If you’re going to invest the time and money in content marketing, you’d better make sure it’s actually supporting your sales team and driving revenue for your business. Not sure how to do that? Here are a few ways that content marketing can support the efforts of your sales team and ultimately, drive more business for your company.

How to Win the Battle for Attention with Ryan Hanley

How to Win the Battle for Attention with Ryan Hanley {Podcast}

By | January 29, 2015

One of the biggest challenges for today’s businesses is how to stand out in a digital marketplace that’s crowded and noisy. Not to mention, the landscape is constantly shifting. What worked a few years ago – or even a few months ago – might not work anymore. So, how to... Read More »

Share Your Feedback in Our Reader Survey

Share Your Feedback in our 2014 Reader Survey

By | December 11, 2014

We are always looking for ways to improve our blog and the content we provide for you. We want to make sure the Blue Kite Marketing blog is meeting your needs and that it is a go-to resource for your digital marketing needs. To do that, we need your help!... Read More »

5 Digital Marketing Trends to Watch in 2015

6 Digital Marketing Trends to Watch in 2015

By | December 08, 2014

As we’re sprinting to the end of the year, it’s only natural to look ahead to see what might be in store for digital marketing in 2015. Although I don’t have a crystal ball or magic wand (wouldn’t that be nice?), I have a few ideas about marketing trends to... Read More »

How to Create Your 2015 Content Marketing Plan

How to Create Your 2015 Content Marketing Plan {Podcast}

By | December 03, 2014

I don’t know about you, but it’s hard to believe that it’s December and that we’re less than one month away from 2015. Crazy, right? With 2015 right around the corner, it’s important to have your content marketing plan ready to go to start the year off right. If you... Read More »

How to get noticed with your content

How to Get Your Content Noticed {Podcast}

By | November 19, 2014

Content marketing can be an incredibly effective way to promote your business. However, if no one is reading or viewing your content, it does little good for your company. But that’s the reality that many businesses are facing today. As more and more businesses are jumping on the content marketing... Read More »