What if you could find a way to produce better content faster? If you’ve been searching for those answers, look no further. This episode of The Marketing Huddle Podcast is chock full of tangible, practical tips for better, faster blogging.
A couple of weeks ago, I was attending a conference with one of our B2B clients. The conference was for sellers of a particular phone system. During the conference, I sat in on a session about marketing and demand generation. The panel included a senior marketer from their product partner... Read More »
Content repurposing. Although it’s a marketing buzzword, the concept behind it is solid. Essentially, it means you are taking one piece of content and using it several different ways.
Let’s be honest. Marketing and sales don’t always get along. Yes, marketing should absolutely help drive sales, but the sales team doesn’t always see it that way. The sales team wants to see actual results – real, qualified leads that can turn into business for the company – not just... Read More »
If you’re going to invest the time and money in content marketing, you’d better make sure it’s actually supporting your sales team and driving revenue for your business. Not sure how to do that? Here are a few ways that content marketing can support the efforts of your sales team and ultimately, drive more business for your company.
One of the biggest challenges for today’s businesses is how to stand out in a digital marketplace that’s crowded and noisy. Not to mention, the landscape is constantly shifting. What worked a few years ago – or even a few months ago – might not work anymore. So, how to... Read More »
We are always looking for ways to improve our blog and the content we provide for you. We want to make sure the Blue Kite Marketing blog is meeting your needs and that it is a go-to resource for your digital marketing needs. To do that, we need your help!... Read More »
As we’re sprinting to the end of the year, it’s only natural to look ahead to see what might be in store for digital marketing in 2015. Although I don’t have a crystal ball or magic wand (wouldn’t that be nice?), I have a few ideas about marketing trends to... Read More »
I don’t know about you, but it’s hard to believe that it’s December and that we’re less than one month away from 2015. Crazy, right? With 2015 right around the corner, it’s important to have your content marketing plan ready to go to start the year off right. If you... Read More »
Content marketing can be an incredibly effective way to promote your business. However, if no one is reading or viewing your content, it does little good for your company. But that’s the reality that many businesses are facing today. As more and more businesses are jumping on the content marketing... Read More »