The Blue Kite Blog

How to Promote Your Company the Right Way

How to Promote Your Business Without Becoming a Used Car Salesman

By | September 14, 2015

A lot of entrepreneurs and business leaders have a tough time selling themselves. They don’t want to sound like a used car salesman who is constantly peddling the latest deal on the lot. And, because overselling is so rampant on the social web, businesses often get gun-shy about touting their... Read More »

Do Blog Comments Still Matter?

Do Blog Comments Still Matter for Businesses Today? {Podcast}

By | September 09, 2015

In the early days of blogging, success was often measured by the number of comments you received on a blog post. But, as the blogosphere has matured, the volume and value of blog comments has shifted a bit. After all, there is more blog content available to us than ever... Read More »

Should You Ever Write Off-Topic Content for Your Industry Blog?

Should You Ever Write Off-Topic Content for Your Industry Blog?

By | August 31, 2015

One of the biggest challenges with content marketing is regularly coming up with engaging topics that keep readers interested. If you’re a service business or a B2B company, it might be difficult to stay on topic – especially if your industry is relatively boring. But, does that mean you should... Read More »

SHould you outsource your blog?

Should You Outsource Your Blog? {Podcast}

By | August 19, 2015

Do you want to improve the quality and consistency of your blog, but don’t know how? If so, this post is for you!

How to Turn Content into Customers

How to Turn Content into Customers {Podcast}

By | July 01, 2015

Did you know there are actually some ways you can monetize your content directly? This week, Stan and I discuss how your content can actually be a tool for driving direct revenue for your business.

Search Engine Optimization: 3 Ways to Make Sure Your Content Ranks Well

Search Engine Optimization: 3 Ways to Make Sure Your Content Ranks Well

By | June 29, 2015

Do you want to rank well on Google search results, but don’t know how to make that happen? We break it down to show you that SEO doesn’t have to be quite so complicated!

How to Come Up with 50 Blog Post Ideas in 15 Minutes

By | June 22, 2015

The biggest hurdle to writing blog posts is getting started. It’s incredibly daunting to sit down, stare at a blank page on your screen and come up with something to write. The cursor mocks you with its incessant blinking just daring you to come up with something to say. And the... Read More »

Blog Post Templates You Can Use Today

7 Blog Post Templates You Can Steal

By | June 15, 2015

What if I gave you the exact formula for creating reproducible content day in and day out? Here they are: seven blog post templates you can use to write killer blog posts day in and day out.

How To Make Boring Content Sexy: A Lesson From John Oliver

How To Make Boring Content Sexy: A Lesson From John Oliver

By | June 10, 2015

Just because your business might be boring, doesn’t mean your content has to be. I’m going to show you how you can mimic Oliver’s approach to make your content interesting too.

5 Tips To Make Your Visual Content Pop

By | May 28, 2015

Today the best content is rich with striking photos and graphics, not just because they look great (which they do), but because they work.