The Blue Kite Blog

Write Stronger Blog Posts by Answering this Question

One Simple Question That Will Help You Write Stronger Blog Posts

By | November 03, 2014

If you’re new to blogging, it can be challenging to get started. Perhaps you don’t know what to write or you struggle to find the time to make it happen. And, if you have figured those things out, perhaps you’ve had trouble getting traction with your posts. You’ve poured a... Read More »

Why CoSchedule is the Best Editorial Calendar for Wordpress

The Best Editorial Calendar Planner for WordPress

By | October 13, 2014

Building an editorial calendar for your blog is an essential component to your content marketing efforts. It gives you a framework for your content and helps you stay on track with your schedule. However, the problem is that there hasn’t been a good solution for building and managing this process. For years,... Read More »

11 Ways to Repurpose Blog Content

11 Ways to Repurpose Blog Content

By | October 02, 2014

If you’ve been blogging for a while, it can sometimes be daunting to continually come up with fresh, new content. And, after awhile, you start to feel like a broken record. Or, maybe you start to run out of ideas. But, here’s the thing. You know that content you wrote a... Read More »

How to Promote Your Blog: 45 Tips to Help You Win More Readers

How to Promote Your Blog Posts: 45 Tips to Win More Readers {Infographic}

By | September 29, 2014

Wondering why you’re not getting traffic to your blog? Chances are good you’re not promoting your content effectively. Once you’ve written and published a blog post, your work is far from over. You must promote your content if you want to drive traffic and win more readers. Blog Post Promotion... Read More »

How to Build an Integrated Marketing Plan

By | August 18, 2014

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking to get some press for their work. Although they may... Read More »

Answer One of These 30 Questions to Write Your Next Blog Post

By | August 11, 2014

Are you bored with your blog? Do you have the summer doldrums? Or, are you just having trouble coming up with blog post ideas? Whichever camp you might be in, we’ve got something for you today that might help. If you’ve ever been interviewed by a reporter or participated in... Read More »

No Time to Blog? 11 Tips to Create Content Faster

No Time to Blog? 11 Tips to Create Content Faster

By | June 02, 2014

An enduring complaint I hear from clients and colleagues is that they don’t have time to blog. Although many businesses see the benefits of it content marketing, they struggle with committing the time it takes to create content on a regular basis. The reality is that blogging can take a... Read More »

Stop Stealing Content: 4 Ways to Blog Without Being a Thief

By | May 27, 2014

A client recently sent over a blog post for our review and editing. After taking a look at the article, it became clear that the majority of the content was lifted from another source. Although the client cited where they found the content, almost 90 percent of the blog post... Read More »

How to Build an Effective Blog Team

By | March 27, 2014

Creating content for your company blog can be challenging – especially if you only have one or two people fueling the content. That’s why there’s tremendous benefit to building a multi-author blog. Not only does it reduce the workload for staffers, it also broadens your company’s viewpoints and reach. But,... Read More »

How to Encourage Your Team to Blog

By | March 24, 2014

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help out. While you can certainly outsource your blog content, your... Read More »