The Blue Kite Blog

How to Promote Your Blog Posts: 45 Tips to Win More Readers {Infographic}

By | September 29, 2014

Wondering why you’re not getting traffic to your blog?

Chances are good you’re not promoting your content effectively.

Once you’ve written and published a blog post, your work is far from over. You must promote your content if you want to drive traffic and win more readers.

Blog Post Promotion Guide

If you’re not sure how to do that, here is a guide to the many ways you can promote your blog content. We’ve also got a handy infographic that sums all of this up for you.

How to promote blog content

Want to use this infographic on your website? Check out the embed code at the end of this post. 

How to Promote Your Blog Posts

1. Start with Strategic Content.

Want to get noticed and grow your audience? You must create content that stands out and is worth sharing.

Here are some ideas of highly shareable, attractive content:

  • Guides and Tutorials. Is there a common problem you can help your audience solve? Create a step-by-step guide or “how to” tutorial to you’re your readers.
  • Infographics. Informative, fun infographics are great snackable content that’s easy to digest and highly shareable. Creating original infographics for your blog can definitely help spur sharing. You can do it for free with tools like infogr.am and easel.ly.
  • Tips and Tricks. Share your favorite insider tips, tricks and resources for getting the job done.
  • Lists. List posts always work because readers know exactly what they’re going to get. Be sure to use these.
  • Expert roundup. Getting a group of experts to share their advice and tips can be a great way to attract attention and leverage the audience of those included.

2. Optimize for Search Engines.

It’s important to write for people – not for robots. However, paying attention to SEO can help you drive traffic to your posts.

When you come up with a topic to write about, do some keyword research to see what people are searching for. Then, once you’ve written the post, make sure to take a few extra steps to optimize your content.

Here are a few tips:

  • Write a compelling headline that includes your targeted keyword.
  • Include keyword-focused title tags and sub-headings in your post (H2 & H3 tags).
  • Write a compelling meta description that will show up in search results. The Yoast plugin makes this easy.
  • Optimize your images by using keywords in the file name and in your alt tag description.

3. Leverage Social Media.

Social media can be a powerful way to amplify your content and get it front of the right audience. Below are a number of ways you can promote your content through each social media channel.

Twitter

  • Share your post at least 2-3 times on the day you publish the blog.
  • Write compelling teasers or headlines to promote your post. Test different variations with each tweet.
  • Alert people or blogs you mentioned in the article by sending a direct message or mentioning them in one of your tweets.
  • Use hashtags when appropriate. Just don’t overdo it. One or two hashtags is plenty.
  • Include a photo with your link to help you visually promote your post. Bonus points if you include a headline, quote or teaser in the image. Canva is a great tool for creating this type of image for your blog posts.
  • Pin the tweet promoting your blog post at the top of your profile so new followers will easily see it.

Facebook

  • Share your post on your Facebook page the day it’s published. Attach your image to show up with the post.
  • Share your post on your personal profile and encourage the rest of your team to do the same thing.
  • Join relevant Facebook groups in your niche and share content there.

LinkedIn

Google Plus

  • Share your post on Google Plus – both on personal profiles and your business page.
  • Include a compelling image to go along with your post.
  • Share your post using relevant hashtags.
  • Share your post with relevant communities you belong to on Google Plus.

Pinterest

  • Create a board for your blog posts and pin the image from your post. This works especially well if you use original images or create compelling graphics to go with your posts.
  • Pin your post to relevant shared board to extend your reach.

Instagram

  • If you’ve got a great visual for your blog post, share it to Instagram and include a link to your post.

YouTube

  • Does your post include a video? If so, be sure to link to the blog post in YouTube video to drive traffic back to your site.

4. Promote it Via Email.

Most of the time, your email contacts have a much stronger tie to you than those you are connected with on social networks. That’s why you shouldn’t ignore this important channel in your promotion efforts.

Here are some ways you can use email to promote your blog:

  • Send your latest post to email subscribers. Encourage them to read and share the article.
  • Send a personal email to clients, colleagues or prospects that might find it valuable.
  • Add a link to your latest blog posts in your email footer. Wisestamp is a tool that does this. Here are some other email signature options.

5. Use Paid Promotion.

Depending on your budget, you might not be able to do this very often. However, paid promotion through social advertising channels can help you get the word out about your blog post.  This would work especially well when you are promoting a premium content offering such as an ebook.

Here are some different paid promotion offerings you can try:

5. Connect with Reporters, Influencers & Key Groups.

Connecting with reporters, bloggers and other influencers is another way to increase the reach of your posts. Here are some ideas:

  • Pitch and republish. Some publications will allow you to re-publish content on their website. This is a great way to extend the reach of your content.
  • Build relationships with key influencers. To do this, share their content, comment on their blog posts and respond to their social media messages. This will help you get on their radar and they may naturally begin sharing your content.
  • Alert influencers. Let the influencer know when you’ve linked to their content. Round-up posts and “best of” lists are great ways to get their attention.
  • Ask for a share. If you’ve written something that you think a reporter or key influencer might like, go ahead and send it their way. But make sure it is relevant to them and their audience. Then, you can ask if they wouldn’t mind sharing it if they enjoyed the content.

Start Promoting Your Blog Content

If you want to drive traffic to your blog or website, you must invest the time to promote your content.

You certainly don’t have to do everything on this list to promote your blog. But, you must do something.

Otherwise, you will continue to create content that doesn’t get read or shared.

Do you struggle with blog post promotion? What are your best tips for promoting your blog posts?

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