The Blue Kite Blog

11 Ways to Repurpose Blog Content

By | October 02, 2014

If you’ve been blogging for a while, it can sometimes be daunting to continually come up with fresh, new content. And, after awhile, you start to feel like a broken record. Or, maybe you start to run out of ideas.

But, here’s the thing. You know that content you wrote a few months (or even a few years) ago?

It’s likely still good and relevant for your audience.

However, because the web moves at a breakneck speed, the content you wrote last week or last month gets buried under the piles of fresh, new content.

The good news is that you don’t have to re-invent the wheel. You don’t always have to come up with something brand new.

You can use the blog content you’ve been creating and repurpose it in other ways – on your blog or in other formats that can be powerful for your business.

How to Repurpose Blog Posts

Not sure how to do that? Here are some ways you can take that blog content you already have in your arsenal and use it again in new and different ways.

Not only does it save you time, but it will extend the life of your content and help you reach a new audience too. 

1. EBooks and White papers. 

Blog posts are often shorter pieces of content. But, I’m willing to bet that a lot of your ideas could be turned into long form content.

For instance, you could take a blog post series and pull it together into an eBook. Or, you can take the ideas from your blog post and expand on it further by including case studies and examples for each of your points.

Once you create something like this, it can be a great piece of premium content to entice people to subscribe to your email list.

2. Slideshares.

Slideshare is a hot social platform that you shouldn’t ignore. And, it tends to work really well for a B2B audience.

For instance, you can use Slideshare to build your email list, drive traffic to your site or even generate leads for your business.

In fact, we recently repurposed this blog post to create an eBook for Slideshare called 5 Steps to Creating a Simple Social Media Plan. The content was quite similar, but because of the visual nature of Slideshare, it looked completely different.

This approach allowed us to tap into a whole new audience. And, thanks to the call-to-action at the end, it has helped us drive a number of new subscriptions to our weekly eLetter. (You’re subscribed, right?).

3. Infographics.

How to Promote Your Blog Posts

Earlier this week, we created an infographic to go along with our blog post about how to promote your blog content. (That’s where you’ll see the full version of this graphic.) However, we could have just as easily broken this content up into two separate posts – one with the tips and another with the graphic.

Look back at some of your older content and see if there are any that would lend itself to a more visual format.

Then, you can work with a designer to create a custom design like we did. Or, you can use one of these free infographics tools to create one yourself. 

Need some inspiration? Check out my Pinterest board with some of my favorite marketing and social media infographics.

4. Podcasts.  

Postcasting is bigger than you think. Although a relatively small number of Americans listen to podcasts, those that do, spend a lot of time listening to them.

If you’re looking for a new channel to reach your audience, you might consider podcasting. And, even if you don’t want to start your own podcast, you could always repurpose your content for guest appearances on other people’s podcasts.

That’s what I did when I was a guest on the Crescent Interactive podcast earlier this month. I talked about building a simple social media plan – our new eBook. 

(PS. Look for an announcement from us on the podcast front soon!) 

5. Videos and tutorials. 

We’ve talked before about how to integrate video into your content marketing. It’s a great way to humanize your brand and help your audience get to know you better.

Not to mention, studies show that 59% of executives would rather watch a video than read text.

There are a number of ways you can repurpose your content into videos, but here are just a few ideas:

  • Answer questions that people asked in the comment section
  • Build tutorials and how-to guides showing people how to do something
  • Interview experts or members of your team
  • Expand on your thoughts on a given topic or idea

6. Worksheets.

A lot of blog posts offer how-to information, much like this one does. So, why not turn them into a worksheet that people can use?

A worksheet gives people a downloadable document that can help them actually DO the work you’re suggesting.

For instance, we created our marketing planning worksheet based off of this blog post from a couple of years ago.

How can you give your audience a piece of actionable content? 

7. Email newsletters.

Not all of your content should live on the web. In fact, email is of the most important ways to market your business.

But, it doesn’t have to be another marketing channel that causes you panic. You can use all of this blog content you’re creating to share with your subscribers.

For instance, you can link back to blog posts you’ve written or pull nuggets of information from your blog posts to create tips for your emails. 

 8. Webinars.

Webinars are fantastic lead generation tools. In fact, we just worked with a client to develop a couple of webinars based on talks they were giving around the country.

This served as a tool to help prospective clients get more information about their organization and offerings. And, it has even led to a number of leads for their business.

Think about your blog posts and in-depth content that you’ve created. Can you turn that information into a short webinar that provides more information and answers your prospects’ questions? 

9. Speeches and presentations. 

Are you using speaking engagements as a marketing tool? If not, you should be – especially if you are a service-based business or in the B2B space.

If you’re stuck on what to talk about, look back at your most popular content and see if you can put together a talk based on those ideas.

For instance, I’ve used blog posts a number of times as the foundation for talks I’ve given about social media.

10. New blog posts. 

In addition to all of these other options, you can even repurpose your blog content into new blog posts.

For instance, you may have written a great post a couple of years ago, but thanks to changes in your industry, the information is outdated. So, why not create an updated version?

11. Re-publish and guest post. 

If you want to reach a new audience with your content, consider cross-publishing your post on another platform.

For instance, you could re-publish your post on LinkedIn’s publishing platform or Medium. Or, you could even re-purpose a blog post on your site for a guest post somewhere else.

Both of these options are great ways to introduce your content to a new audience.

How do you re-purpose your blog content? Which of these ideas are you excited to try?

Image credit: Stacie

3 Comments

  • ok, not to comment bomb but THIS was the post I’d saved to ‘read later.’ All good ideas but I am questioning the reposting on other branded media sites like Inc or Forbes and especially, LinkedIn. It’s a trend I’m watching as I make up my own mind on what’s the best move. FWIW.

    • Hi Davina – Great question. I think it depends on the outlet. But, I think there’s value in doing it. For instance, I’ve been testing out LinkedIn publishing and am getting some great visibility there that has driven traffic back to the site as well as email sign ups.

      I would be careful not to repurpose everything there (or anywhere else), but I think there can be some benefit there depending how you do it. It’s important to use those channels to drive people back to your own site.

    • Hi Davina – Great question. I think it depends on the outlet. But, I think there’s value in doing it. For instance, I’ve been testing out LinkedIn publishing and am getting some great visibility there that has driven traffic back to the site as well as email sign ups.

      I would be careful not to repurpose everything there (or anywhere else), but I think there can be some benefit there depending how you do it. It’s important to use those channels to drive people back to your own site.