In recent weeks, I’ve had several conversations with people who want to know where they should spend their limited marketing budget. These folks know they need to market their business, but they are short on staff, resources and budget. If you’re a startup, non-profit or if sales are down at your... Read More »
What is grassroots marketing? Does it make sense for your business? Learn about the power of building a community + using fans and ambassadors to spread the word about your brand.
It’s unlikely that Periscope and Meerkat will both survive. Who will come out on top? Although there isn’t a simple answer, we’ve compiled some of the key advantages to each app to help you decide.
If you do nothing else, referral marketing is the one tactic you should include in your marketing plan.
Yes, you read that right. You’re on a digital marketing blog and we’re talking about advertising in the yellow pages today. Why? Believe it or not, we still get asked about traditional marketing methods such as advertising in the yellow pages. Because as long as the yellow pages still exists, there... Read More »
Many larger companies are opting to leave their agency relationships behind in favor of building their own marketing team. But, there are still plenty of times where it does make sense to bring in a marketing agency for your business.
If you’re a business owner, you’ve undoubtedly heard the statistics around business failure rates. Only 50 percent of businesses make it past the first five years and one-third make it past the 10-year mark. Although there are plenty of reasons why businesses fail, lack of differentiation is one that often... Read More »
Regular readers of the blog know that I regularly beat the drum for marketing strategy. Building a marketing strategy must always come before you dive into the tactics. But, once you have that strategy in place, it’s your job to figure out the best way to implement it. And that’s... Read More »
Marketing might make your business look better for a while, but eventually, people will discover that your pretty marketing is covering up a lousy product. That’s why it’s important to identify your problem first before you can enlist the proper help for your organization.
I want to give you some simple tips to help you improve your pitching process so you can avoid the trashcan. It doesn’t matter if you’re pitching journalists, bloggers or executives. These tips will help your pitch be 10 times more effective and help you get the results you’re after.