The Blue Kite Blog

Limited Marketing Budget? Here’s Where to Spend Your Money

Limited Marketing Budget? Here’s Where to Spend Your Money

By | August 24, 2015

In recent weeks, I’ve had several conversations with people who want to know where they should spend their limited marketing budget. These folks know they need to market their business, but they are short on staff, resources and budget. If you’re a startup, non-profit or if sales are down at your... Read More »

How to Use Grassroots Marketing in Your Business

How Grassroots Marketing Can Help Grow Your Business {Podcast}

By | August 12, 2015

What is grassroots marketing? Does it make sense for your business? Learn about the power of building a community + using fans and ambassadors to spread the word about your brand.

Periscope vs. Meerkat: What Marketers Should Know About Live-Streaming Video

Periscope vs. Meerkat: What Marketers Should Know About Live-Streaming Video

By | August 10, 2015

It’s unlikely that Periscope and Meerkat will both survive. Who will come out on top? Although there isn’t a simple answer, we’ve compiled some of the key advantages to each app to help you decide.

Episode 12: How to Get More Referrals for Your Business

How to Get More Referrals for Your Business {Podcast}

By | August 05, 2015

If you do nothing else, referral marketing is the one tactic you should include in your marketing plan.

Should your business advertise in the yellow pages?

Should Your Business Advertise in the Yellow Pages? {Podcast}

By | July 29, 2015

Yes, you read that right. You’re on a digital marketing blog and we’re talking about advertising in the yellow pages today. Why? Believe it or not, we still get asked about traditional marketing methods such as advertising in the yellow pages. Because as long as the yellow pages still exists, there... Read More »

Top Reasons to Hire A Digital Marketing Agency

Should You Hire A Digital Marketing Agency?

By | July 27, 2015

Many larger companies are opting to leave their agency relationships behind in favor of building their own marketing team. But, there are still plenty of times where it does make sense to bring in a marketing agency for your business.

10 Proven Ways to Make Your Business Stand Out From Competitors

10 Proven Ways to Make Your Business Stand Out From Competitors

By | July 20, 2015

If you’re a business owner, you’ve undoubtedly heard the statistics around business failure rates. Only 50 percent of businesses make it past the first five years and one-third make it past the 10-year mark. Although there are plenty of reasons why businesses fail, lack of differentiation is one that often... Read More »

Episode 10: Top Marketing Tools for Your Business

Top Marketing Tools for Your Business {Podcast}

By | July 15, 2015

Regular readers of the blog know that I regularly beat the drum for marketing strategy. Building a marketing strategy must always come before you dive into the tactics. But, once you have that strategy in place, it’s your job to figure out the best way to implement it. And that’s... Read More »

Do You Have a Marketing Problem or a Business Problem?

Do You Have a Marketing Problem or a Business Problem?

By | July 08, 2015

Marketing might make your business look better for a while, but eventually, people will discover that your pretty marketing is covering up a lousy product. That’s why it’s important to identify your problem first before you can enlist the proper help for your organization.

How to Pitch Your Idea and Get Results

10 Effective Tips to Pitch Your Business and Get Results

By | July 06, 2015

I want to give you some simple tips to help you improve your pitching process so you can avoid the trashcan. It doesn’t matter if you’re pitching journalists, bloggers or executives. These tips will help your pitch be 10 times more effective and help you get the results you’re after.