Don’t let the gurus fool you — email marketing is not dead. It continues to be one of the most effective forms of digital marketing today.
However, email marketing has changed dramatically in recent years. In fact, what worked a year or two ago might no longer work today.
To Get Your Emails Opened (and Read!)
More than ever, it’s a fight to get attention in someone’s inbox.
Getting someone to subscribe to your list is only half the battle. Once someone signs up for your email list, you must compete against hundreds of other messages to ensure your email gets read.
How will you stand out? How will your email get the attention of your audience?
Here is what we cover:
- The biggest changes with email marketing that will impact your open rates;
- How to write tantalizing subject lines that pique curiosity;
- How to write emails that people actually want to read;
- How to personalize emails for maximum impact; and
- Why segmenting your list is a powerful way to get attention.
Listen to the Show
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Thanks for Listening!
Have you tried any of these tips with your email marketing efforts? What has helped you improve your open rates? Let us know in the comment section below. We’d love to hear from you!
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