The Blue Kite Blog

When is the right time to use paid advertising?

When is The Right Time to Use Paid Advertising? {Podcast}

By | October 14, 2015

One of the most challenging aspects of digital marketing is paid advertising. Although digital advertising can be a powerful tool for businesses, the options can seem downright overwhelming. You might be asking yourself these questions: When does it make sense to use paid advertising? How do I determine which digital... Read More »

Is Facebook a Waste of Time for Your Business?

Is Facebook a Waste of Time for Your Business?

By | October 12, 2015

According to a new survey of businesses owners in the UK, Facebook is a waste of time. The survey results showed that 62 percent of respondents said that Facebook has not been effective for their business. And it’s not just small businesses that are saying this. Last fall, Forrester released... Read More »

What Every Marketing Strategy Needs

What Are the Key Elements of a Marketing Strategy? {Podcast}

By | October 07, 2015

If you spend any time on the social web, you’ll often find consultants and agencies batting around the word “strategy”. Because the word strategy gets used so frequently, it seems the meaning behind it has been watered down. Simply calling something a strategy doesn’t make it one. Increasing revenue is... Read More »

What the Heck is Growth Hacking?

What the Heck is Growth Hacking? {Podcast}

By | September 30, 2015

In the past couple of years, you’ve likely seen the phrase “growth hacking” pop up more and more in marketing and business conversations. You might be wondering – what the heck is growth hacking anyway? Is growth hacking just a fancy way to describe marketing? Or, is it a fad?... Read More »

Hiring an In-House Marketing Team vs. Marketing Agency

By | September 28, 2015

A few weeks ago, I was talking to a prospective client about their marketing needs. They currently have an in-house marketing person, but he is not quite fitting the bill. He’s a bit behind on digital marketing and he’s a “doer” not someone who can guide their marketing efforts. They... Read More »

Marketing Pet Peeves

Top 11 Marketing Pet Peeves {Podcast}

By | September 23, 2015

I’m typically not someone who likes to go on a rant in a blog post. I think most rants feel like an excuse to beat up on someone disguised as blogger therapy. But today, I’m making an exception to my anti-rant rule – and for good reason. I want to... Read More »

19: How to Get More Blog Subscribers

How to Get More Blog Subscribers {Podcast}

By | September 16, 2015

Every business wants more blog readers and website traffic. But, many ignore the single best thing they can do to grow their audience and readership – focus on growing your list of email subscribers. Your email subscribers are a far more engaged and valuable audience than your social media connections.... Read More »

How to Promote Your Company the Right Way

How to Promote Your Business Without Becoming a Used Car Salesman

By | September 14, 2015

A lot of entrepreneurs and business leaders have a tough time selling themselves. They don’t want to sound like a used car salesman who is constantly peddling the latest deal on the lot. And, because overselling is so rampant on the social web, businesses often get gun-shy about touting their... Read More »

Episode 17- Top Tips for Creating Emails That Get Opened and Read

How to Create Emails That Get Opened and Read {Podcast}

By | September 02, 2015

Don’t let the gurus fool you – email marketing is not dead. It continues to be one of the most effective forms of digital marketing today. However, email marketing has changed dramatically in recent years. In fact, what worked a year or two ago might no longer work today. How To... Read More »

Should You Ever Write Off-Topic Content for Your Industry Blog?

Should You Ever Write Off-Topic Content for Your Industry Blog?

By | August 31, 2015

One of the biggest challenges with content marketing is regularly coming up with engaging topics that keep readers interested. If you’re a service business or a B2B company, it might be difficult to stay on topic – especially if your industry is relatively boring. But, does that mean you should... Read More »