The Blue Kite Blog


Research Reveals Characteristics of Companies with Strong Culture

By | August 29, 2016

For the past several months, we’ve been talking a lot about the importance of strong company culture. You see, we believe that a winning culture is the difference-maker for the world’s most successful organizations. But, we wanted to test our theories and gather some data on the subject. That’s why we... Read More »

People writing their company's story while sitting at a table.

Why Your Company’s Story Matters More Than Ever

By | August 15, 2016

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »


How to Reinvent Your Company Culture

By | July 18, 2016

The case has been made over and over again about why the culture you create at your company matters. Countless articles have been written about why culture eats strategy for breakfast and you’ve seen the best places to work list published each year. We have even given three pillars you... Read More »

Startup founders sitting around a table discussing what role marketing should play in a successful startup.

What Startup Founders Should Expect From Marketing

By | May 17, 2016

Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »

Why Marketing Alone Will Not Make Your Business Successful

Why Marketing Alone Won’t Make Your Business Successful

By | March 23, 2016

So many businesses believe this lie… “If only more people knew about our business, we would be in better shape.”  Businesses want to believe they have an awareness problem. After all, awareness is an easy fix. You can buy awareness. But, what you can’t buy is loyalty. Loyalty comes from... Read More »

5 Ways To Improve Your Company Culture - Blue Kite Makrketing

5 Ways to Create a Strong Company Culture on a Budget

By | March 14, 2016

If I asked you to tell me the first company that comes to mind when I say, “great company culture,” who would you say? Google? Netflix? Zappos? These companies boast unlimited vacation days, generous severance packages, expansive campuses with on-site fitness centers, cafeterias, laundry services, free meals, nap pods and... Read More »

How Core Values Ignite Your Marketing - Blue Kite Marketing

How Core Values Ignite Your Marketing {Podcast}

By | February 10, 2016

When people talk about core values, it can easily conjure up an image of a sad list of adjectives posted on the break room wall. Or, it might even make you think about those motivational posters from the 90s with words like “Leadership” emblazoned across the bottom with a picture... Read More »

How Corporate Culture Impacts Marketing - Blue Kite Marketing

How a Strong Company Culture Dramatically Improves Your Marketing

By | February 08, 2016

I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »

What Blue Kite Stand For as a Company

What Blue Kite Stands for as a Company

By | February 02, 2016

Four years ago today I became a full-time entrepreneur. It has been an amazing journey so far, but I have never been more excited about the direction of Blue Kite than I am right now. In the past few months, I have brought on two new team members – Reed... Read More »

Strengths-Based Marketing - Blue Kite Marketing

How to Create a Strengths-Based Marketing Team {Podcast}

By | January 27, 2016

Welcome back to The Marketing Huddle! We’re excited to be back with a new episode after taking a short break over the holidays. The extra time off also gave us some time to re-focus our efforts. This year, we’re taking a slightly different approach to The Marketing Huddle. We’re ditching... Read More »