Creating a strong brand is a lot like building a house. It starts with building a solid brand foundation, or brand strategy. Your brand strategy is the foundation in which all of your branding and marketing efforts are built. Without taking the time to build a brand strategy, the foundation... Read More »
Don’t look now, but we’ve got less than two working months before the end of the year. Crazy, isn’t it? We’re quickly slipping into one of the busiest times of the year and yet it’s also time to be building your marketing plans for next year (if you haven’t already... Read More »
For the past several months, we’ve been talking a lot about the importance of strong company culture. You see, we believe that a winning culture is the difference-maker for the world’s most successful organizations. But, we wanted to test our theories and gather some data on the subject. That’s why we... Read More »
I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »
The case has been made over and over again about why the culture you create at your company matters. Countless articles have been written about why culture eats strategy for breakfast and you’ve seen the best places to work list published each year. We have even given three pillars you... Read More »
Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »
So many businesses believe this lie… “If only more people knew about our business, we would be in better shape.” Businesses want to believe they have an awareness problem. After all, awareness is an easy fix. You can buy awareness. But, what you can’t buy is loyalty. Loyalty comes from... Read More »
If I asked you to tell me the first company that comes to mind when I say, “great company culture,” who would you say? Google? Netflix? Zappos? These companies boast unlimited vacation days, generous severance packages, expansive campuses with on-site fitness centers, cafeterias, laundry services, free meals, nap pods and... Read More »
When people talk about core values, it can easily conjure up an image of a sad list of adjectives posted on the break room wall. Or, it might even make you think about those motivational posters from the 90s with words like “Leadership” emblazoned across the bottom with a picture... Read More »
I have long been interested in the power and importance of developing a strong company culture. Throughout my career, I always looked for ways to improve the culture at the places I worked. I firmly believed that a happy, engaged and motivated workforce would produce better work. There are plenty... Read More »