The Blue Kite Blog

What Blue Kite Stands for as a Company

By | February 02, 2016

Four years ago today I became a full-time entrepreneur. It has been an amazing journey so far, but I have never been more excited about the direction of Blue Kite than I am right now. In the past few months, I have brought on two new team members – Reed... Read More »

Strengths-Based Marketing - Blue Kite Marketing

How to Create a Strengths-Based Marketing Team {Podcast}

By | January 27, 2016

Welcome back to The Marketing Huddle! We’re excited to be back with a new episode after taking a short break over the holidays. The extra time off also gave us some time to re-focus our efforts. This year, we’re taking a slightly different approach to The Marketing Huddle. We’re ditching... Read More »

Top Digital Marketing Posts of 2015

Top 10 Digital Marketing Blog Posts of 2015

By | December 14, 2015

As we close out the year and plan for the next, it’s always fun to look back at the work we’ve created and blog content we’ve published. In particular, I love looking back at our top posts for the year. Not only is it a great way to end the... Read More »

Top Digital Marketing Trends to Watch in 2016 {Podcast}

By | December 02, 2015

As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results. Although we don’t recommend chasing the latest and greatest shiny object, it pays to understand how the marketing landscape is changing so you can adapt to it. Marketing... Read More »

Building a Winning Culture: Lessons from the Kansas City Royals

Building a Winning Culture: Lessons from the Kansas City Royals

By | November 16, 2015

I grew up as a Kansas City Royals fan. Although I was too young to remember when they won the 1985 World Series, I do remember that era – George Brett, Bret Saberhagen, Bo Jackson and Willie Wilson. I remember hearing my dad yelling “BO JACKSON, BO BABY!” when I... Read More »

admitting-mistakes-in-business

The Power of Admitting Mistakes in Business

By | November 09, 2015

There are few things worse than discovering that you or someone at your company has made a cringe-worthy mistake. It’s embarrassing, frustrating and it can totally disrupt your business. And if you’re like most people, it makes you want to crawl in a hole to hide from the potential fallout.... Read More »

Productivity Tips for the Time-Starved Marketer

Top Productivity Tips for the Time-Starved Marketer {Podcast}

By | November 04, 2015

Although it is one of the most exciting times to be a marketer, it’s also one of the toughest. Marketing is more complex than ever before thanks to the vast number of channels and platforms available to us today. And the landscape keeps shifting on a weekly basis so it... Read More »

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

By | November 02, 2015

Sales and marketing have a tenuous relationship. Even though they are supposed to work hand in hand, they are often frustrated with each other. The sales team wants more leads from marketing. Marketing wants the sales team to do a better job of converting those leads to customers. Certainly, marketers... Read More »

Top 15 Reasons Why Marketing Strategies Fail

Top 15 Reasons Why Most Marketing Strategies Fail {Podcast}

By | October 21, 2015

No one likes to fail. I know I don’t. And, I’m betting you don’t either. That’s why I want to do my best to help you prevent your marketing strategy from falling apart. Even though you might just be getting started building your marketing strategy for next year, there are... Read More »

The Power of Telling Your Brand Story

The Power of Telling Your Brand Story

By | October 19, 2015

Recently, a client hired us to create a brand strategy. We met with the client, talked with their customers, researched competitors and looked through all of their materials. And, everything looked good – their logo, their messaging, their website. All of those things were head and shoulders above their competition.... Read More »