The Blue Kite Blog

Want to Achieve Success? Embrace Your Weirdness

By | December 16, 2013

Ever seen the Christmas movie classic, Rudolph the Red Nosed Reindeer? If you’re like me, you’ve seen it dozens of times and you know the song and the plot by heart. I’ve never given the movie much thought until my mom brought it up the other day. Surprisingly, there’s a... Read More »

Are We Seeing the Slow Death of Thanksgiving?

By | November 27, 2013

Tomorrow is Thanksgiving. Or, have you noticed amongst the Christmas lights and Black Friday coupons? We have long lamented how Christmas has slowly overshadowed over Thanksgiving.  The decorations go up earlier each year and the holiday TV ads show up on our screen just days after Halloween. Although Christmas has always... Read More »

No, the Client is NOT Always Right

By | November 26, 2013

The other day, a graduate student interviewed me for one of her classes. And, one of her questions was particularly interesting. She asked, “How do you deal with clients who don’t want to be told they are wrong?” I jokingly responded that I choose not to work with them! And,... Read More »

Focus Your Marketing Efforts: Pick One Thing {Worksheet Included!}

By | August 29, 2013

For some, getting started can be the toughest thing to do – especially if you have limited time or budget to make the work happen.

How to Make the Leap from Side Hustle to Full-time Entrepreneur

By | May 30, 2013

If you’ve been reading the blog for a while, you know that a little more than one year ago, I took the flying leap into full-time entrepreneurship. I quit my job, waved goodbye to “the man,” and ventured out on my own to build Blue Kite Marketing. That first day of freedom... Read More »

What a Small Town Mechanic Can Teach You About Customer Loyalty

By | May 28, 2013

A couple of years ago, Harry Meyer, the beloved mechanic in my tiny hometown experienced a crisis in his business. Someone had reported Harry to the EPA for the large stacks of tractor tires lined up near his gas station and shop. Apparently, he was not following the regulations for... Read More »

Planting the Right Seeds: What Farmers Can Teach You About Marketing

By | May 13, 2013

One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking beans. But, it’s true. And, I have plenty to stories... Read More »

4 Critical Website Mistakes That Kill Your Business

By | May 01, 2013

When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are... Read More »

Lessons in Perseverance

By | April 29, 2013

On Saturday, I ran my fifth half marathon. And, quite honestly, I wasn’t planning to write about it like I typically do. After all, what I can share about my experience that I haven’t already said before? What else could I possible learn? Apparently, way more than I thought. On... Read More »

Keep on Running: Responding in the Wake of Tragedy

By | April 16, 2013

I’m typically not one to comment here on the blog in the aftermath of a tragedy. There seems to be no words that are adequate to compensate for the loss. And, as someone who writes marketing tips for businesses, it’s hard to come up with something that seems appropriate for... Read More »