The Blue Kite Blog

Productivity Tips for the Time-Starved Marketer

Top Productivity Tips for the Time-Starved Marketer {Podcast}

By | November 04, 2015

Although it is one of the most exciting times to be a marketer, it’s also one of the toughest. Marketing is more complex than ever before thanks to the vast number of channels and platforms available to us today. And the landscape keeps shifting on a weekly basis so it... Read More »

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

How Your Sales Team Can Ruin a Perfectly Good Marketing Campaign

By | November 02, 2015

Sales and marketing have a tenuous relationship. Even though they are supposed to work hand in hand, they are often frustrated with each other. The sales team wants more leads from marketing. Marketing wants the sales team to do a better job of converting those leads to customers. Certainly, marketers... Read More »

What is Marketing Automation and Why Do You Need It?

What is Marketing Automation and Why Do You Need It? {Podcast}

By | October 28, 2015

When it comes to marketing, the concept of automation can be met with a bit of angst. After all, marketing automation sounds robotic, inauthentic and stiff – all things we want to avoid in our marketing. But, marketing automation can actually be a very good thing for your business. We’re... Read More »

3 Critical Steps You Should Take Before Writing Your Next Blog Post

By | October 26, 2015

Every blogger that’s just starting out has a tough time writing their first blog posts. Oftentimes, their initial posts feel like a meandering maze through a topic that leaves readers guessing about what they are supposed to learn or take away. Part of the problem is that newbie bloggers dive... Read More »

Top 15 Reasons Why Marketing Strategies Fail

Top 15 Reasons Why Most Marketing Strategies Fail {Podcast}

By | October 21, 2015

No one likes to fail. I know I don’t. And, I’m betting you don’t either. That’s why I want to do my best to help you prevent your marketing strategy from falling apart. Even though you might just be getting started building your marketing strategy for next year, there are... Read More »

The Power of Telling Your Brand Story

The Power of Telling Your Brand Story

By | October 19, 2015

Recently, a client hired us to create a brand strategy. We met with the client, talked with their customers, researched competitors and looked through all of their materials. And, everything looked good – their logo, their messaging, their website. All of those things were head and shoulders above their competition.... Read More »

When is the right time to use paid advertising?

When is The Right Time to Use Paid Advertising? {Podcast}

By | October 14, 2015

One of the most challenging aspects of digital marketing is paid advertising. Although digital advertising can be a powerful tool for businesses, the options can seem downright overwhelming. You might be asking yourself these questions: When does it make sense to use paid advertising? How do I determine which digital... Read More »

Is Facebook a Waste of Time for Your Business?

Is Facebook a Waste of Time for Your Business?

By | October 12, 2015

According to a new survey of businesses owners in the UK, Facebook is a waste of time. The survey results showed that 62 percent of respondents said that Facebook has not been effective for their business. And it’s not just small businesses that are saying this. Last fall, Forrester released... Read More »

What Every Marketing Strategy Needs

What Are the Key Elements of a Marketing Strategy? {Podcast}

By | October 07, 2015

If you spend any time on the social web, you’ll often find consultants and agencies batting around the word “strategy”. Because the word strategy gets used so frequently, it seems the meaning behind it has been watered down. Simply calling something a strategy doesn’t make it one. Increasing revenue is... Read More »

5 types of content you should write for your blog

5 Types of Content You Should be Writing for Your Blog

By | October 05, 2015

There’s a reason I’m so romantic about blogging – it works.  I’ve seen it for myself and I’ve seen it for my clients. For instance, I have a client that has only been blogging for a few months. Just last week, they received a lead from their website for a... Read More »