The Blue Kite Blog

Is Social Media Engagement Necessary for Your Business? {Podcast}

By | November 18, 2015

Social media engagement might just be one of the fluffiest terms in all of digital marketing.

If you read any content about using social media for business, chances are good that you’ve seen the recommendation that you need to “increase your social media engagement.”

But, there’s little information to back that up. And sadly, social media engagement is thrown around aimlessly as if engagement will solve all of a company’s social media challenges.

Not only is “social media engagement” overused, the term means different things to different people.

It often begs the question – what does social media engagement even mean?

Likes? Retweets? Comments? All of the above?

And more importantly, why do you need it?

Those are the questions we set out to answer in this episode of The Marketing Huddle. We’ll help take the mystery out of social media engagement and give you some real talk about whether all those likes, retweets, comments and hearts even matter for your business.

Here’s what we cover on the show:

  • We define social media engagement so you know exactly what it is (and what it is not);
  • Why social media engagement matters to your business;
  • Why social media engagement should not be the goal for your social media efforts;
  • Whether you can be successful on social media without engagement;
  • Our top suggestions for increasing your social media engagement; and
  • Top tools for helping you with social media engagement.

Listen to the Show

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For show notes and other resources, check out our post on The Marketing Huddle.

Get our Free Marketing Toolkit 

Speaking of tools, we have a special bonus for our – a free eBook with our favorite marketing tools!

During Episode 10, we spent almost an hour discussing our favorite marketing tools. But here’s a secret, we didn’t cover our complete list – because it would have been a four-hour podcast.  Instead, we put our entire list of 46 top marketing tools in an eBook! Sign up for the eBook and we’ll make sure you’re updated regularly with our favorite new resources and tools. Get it here.  

Thanks for Listening!

Thanks for checking out today’s show! What questions do you have about social media engagement? Let us know in the comments!

Also, if you enjoyed today’s show, we encourage you to leave us a review on iTunes. Your feedback is invaluable and we love hearing from our awesome listeners. As a thank you for your iTunes review, we’ll send you a FREE leather-bound journal! Once you’ve left a review, go here to tell us where to send it.

We look forward to your feedback!

*Image viaFreepik