The Blue Kite Blog

How to Turn Content into Customers

How to Turn Content into Customers {Podcast}

By | July 01, 2015

Did you know there are actually some ways you can monetize your content directly? This week, Stan and I discuss how your content can actually be a tool for driving direct revenue for your business.

Search Engine Optimization: 3 Ways to Make Sure Your Content Ranks Well

Search Engine Optimization: 3 Ways to Make Sure Your Content Ranks Well

By | June 29, 2015

Do you want to rank well on Google search results, but don’t know how to make that happen? We break it down to show you that SEO doesn’t have to be quite so complicated!

How to Come Up with 50 Blog Post Ideas in 15 Minutes

By | June 22, 2015

The biggest hurdle to writing blog posts is getting started. It’s incredibly daunting to sit down, stare at a blank page on your screen and come up with something to write. The cursor mocks you with its incessant blinking just daring you to come up with something to say. And the... Read More »

Blog Post Templates You Can Use Today

7 Blog Post Templates You Can Steal

By | June 15, 2015

What if I gave you the exact formula for creating reproducible content day in and day out? Here they are: seven blog post templates you can use to write killer blog posts day in and day out.

How To Make Boring Content Sexy: A Lesson From John Oliver

How To Make Boring Content Sexy: A Lesson From John Oliver

By | June 10, 2015

Just because your business might be boring, doesn’t mean your content has to be. I’m going to show you how you can mimic Oliver’s approach to make your content interesting too.

5 Tips To Make Your Visual Content Pop

By | May 28, 2015

Today the best content is rich with striking photos and graphics, not just because they look great (which they do), but because they work.

How to Create Better Blog Content in Less Time {Podcast}

By | May 20, 2015

What if you could find a way to produce better content faster? If you’ve been searching for those answers, look no further. This episode of The Marketing Huddle Podcast is chock full of tangible, practical tips for better, faster blogging.

A couple of weeks ago, I was attending a conference with one of our B2B clients. The conference was for sellers of a particular phone system. During the conference, I sat in on a session about marketing and demand generation. The panel included a senior marketer from their product partner... Read More »

How to Effectively Repurpose Your Content for Maximum Results {Podcast}

By | May 06, 2015

Content repurposing. Although it’s a marketing buzzword, the concept behind it is solid. Essentially, it means you are taking one piece of content and using it several different ways.

How to Create Valuable Content for Your Sales Team {Podcast}

By | April 08, 2015

Let’s be honest. Marketing and sales don’t always get along. Yes, marketing should absolutely help drive sales, but the sales team doesn’t always see it that way. The sales team wants to see actual results – real, qualified leads that can turn into business for the company – not just... Read More »