The Blue Kite Blog

Native Advertising: Brave New Marketing Channel or Destroyer of Journalism?

By | January 13, 2014

My prediction for the marketing buzzword of the year? Native advertising. Although this trend has been bubbling to the surface for the past couple of years, I believe 2014 is when this trend really takes off. Why? Just last week, the New York Times ran it’s first native advertising segment... Read More »

Want to be a Better Content Marketer? Think Like a Journalist

By | December 11, 2013

This past weekend, my husband and I traveled to Atlanta to watch Mizzou take on Auburn for the SEC Championship. A few days prior to the game, I received an email from the Missouri Journalism School. The journalism students were offering full coverage of the game and offered up at... Read More »

13 Sizzling Blog Post Ideas to End the Year with a Bang

By | December 04, 2013

Can it really be December already? It’s hard to believe that Christmas is only THREE weeks from today! Where has 2013 gone? With only a few weeks left in the year, you might be wondering how to wrap things up with your blog. Although this is a busy time of... Read More »

A No-Nonsense Guide to Successful Blogger Outreach

By | September 30, 2013

A couple of weeks ago, I received a guest post pitch from a young lady at a large, well-known digital marketing agency.  She was requesting a guest post for her client. Sadly, her pitch was like most that end up in the trashcan – she didn’t address me personally, the... Read More »

7 Valuable Lessons from Three Years of Blogging

By | September 16, 2013

Three years ago today I officially launched Blue Kite Marketing. Although I had been building the foundation for my business months prior to this date, three years ago today marked the launch of the website and this very blog. Although I’m still working to grow and improve my blog, I’ve... Read More »

Don’t Have a Company Website? 7 Reasons Why You Must Have One

By | August 05, 2013

Newsflash: You need a company website. If you don’t have one, it’s high time you start building one. NOW. I realize that it’s 2013 and this advice may sound like old news. And, it is. But, it’s amazing to me how often I discover businesses without a website. It used... Read More »

Should You Outsource Content Marketing?

By | July 30, 2013

Recently, I was talking to a client about their blogging efforts. Their team had been blogging for several months, but as time went on, their blogging has fizzled out as they have gone from a few posts a month to one every several weeks. This is a common scenario. Oftentimes,... Read More »

6 Top Reasons Your Guest Post Pitch is Getting Ignored

By | May 15, 2013

I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on to the power of guest blogging, publishers are receiving increased... Read More »

Brands Beware: The Problem With Content Mills & Cheap Outsourced Content

By | April 02, 2013

Now that businesses are starting to see the value in content marketing, we’ve entered a veritable content arms race where companies feel pressured to create more and more content. The problem is that many businesses are scrambling trying to figure out how to produce all of this content for the... Read More »

9 Ways to Clean Up Your Blog

By | March 25, 2013

Now that Spring is here (though, it doesn’t feel like it in Nashville), it’s time to dust off the cobwebs and engage in some spring cleaning for your marketing efforts. Last week, I offered up a spring cleaning checklist for your social media efforts. Today, we’re going to talk about... Read More »