Three years ago today I officially launched Blue Kite Marketing.
Although I had been building the foundation for my business months prior to this date, three years ago today marked the launch of the website and this very blog.
Although I’m still working to grow and improve my blog, I’ve definitely come a long way in three years.
It’s been interesting to look back on my blogging journey and examine what has worked and what hasn’t.
I thought you might find what I’ve learned to be useful in your blogging efforts — especially if you’re just getting started.
Hopefully, you can learn some of these lessons much quicker than I did!
Important Blogging Lessons
Focus your topic.
Before I launched the Blue Kite blog, I spent a year blogging at LauraClick.com. It was my first attempt to blog about marketing. But, the topics there were sporadic, at best. I covered everything under the marketing sun without much purpose, focus or relevance.
When I launched the Blue Kite Marketing blog, I focused in on social media and digital marketing. In doing that, I started gaining more traction — traffic, comments and social sharing all improved as a result.
Don’t try to be everything to everyone with your blog. If you want to be successful, determine your audience and get laser-focused on the content that makes sense for them.
2. Be consistent.
It’s no secret that I’m a big fan of blogging consistency.
There are many reasons for this. Consistent blogging keeps readers engaged and coming back to read your content. Not to mention, traffic and leads decline with it.
Also, the more regularly you blog, the easier it is to stick with it. There have been a couple of times I’ve taken a brief blogging hiatus. When that happens, it’s always hard to get back in a blogging rhythm.
Whatever you do, pick a realistic blogging schedule and stick with it — whether that’s monthly, weekly or daily. You’ll be far more successful if you do.
3. Write killer headlines.
I’m not going to lie – the headlines for some of my earliest blog posts stunk royally. Don’t believe me? Here are few gems:
You can have really great content, but if your headlines stink, no one is going to tune in. It’s the headline that captures people’s attention — whether in the RSS feed, social media stream or email inbox.
If you have trouble writing great headlines, spend some time working on this. I often write 5-10 headlines for each blog post before settling on the one I think is best.
If you need some help, here are some great resources:
- How to Write Magnetic Headlines
- 5 Easy Tricks to Help You Write Catchy Headlines
— Jeff Goins
- 52 Headline Hacks (ebook)
— Jon Morrow
Optimize your content.
Although it’s more important to write for humans than search bots, Google cannot be ignored. Writing content that answers the questions people are searching for can be incredibly powerful for your business.
I didn’t pay much attention to keywords or optimizing my content for search when I first started. I wish I would have.
If you’re not sure how to do this, here’s a great step-by-step guide on how to optimize your blog posts.
Take a stand.
When I first started blogging, I played it very safe. I wrote a lot of articles that had good information, but they weren’t terribly unique or interesting.
If you want to get noticed and stand out amongst all of the noise, you have to dare to be different, be willing to stand for something and be YOU.
Some of my post popular posts have come from when I’ve voiced my opinion on an issue or answered difficult questions. Why does this work? It gives readers a chance to see what I think and it helps me stand out.
But let me be clear — there is a fine line between standing up for your beliefs and slinging mud just to get attention. You don’t want to do the latter.
6. Discover what works for YOU.
When it comes to blogging, there are no one-size-fits all tips. It’s easy to get caught up in what everyone else is doing online. I know I have.
But, you’ll be far better off if you test and try your own approach. You’ll often find that what works for you might be vastly different than what works for that A-List blogger you’ve been following.
7. Promote your stuff.
When you first start blogging, you begin to wonder if anyone out there is listening. The problem is that many bloggers (myself included) start out believing that if you build a blog people will come.
That’s the farthest thing from the truth.
You can’t be afraid to promote your blog content. That means, share your blog posts on your social networks, send posts to your clients and prospects and include a link to your blog in your email footer.
Also, there’s a lot of reciprocity in the online world. If you want to get noticed, be active on other people’s blogging communities and share their content. If you do, more people will be likely to take notice and share yours.
So, happy birthday to the Blue Kite Marketing blog! Here’s to many more years of blogging goodness!
What have YOU learned?
Whether you’ve been blogging for a few months or a few years, what have you learned from your blogging experience?
Image credit: Eliza Adam