The Blue Kite Blog

People writing their company's story while sitting at a table.

Why Your Company’s Story Matters More Than Ever

By | August 15, 2016

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that... Read More »

How to Tell a Deep Story in a Shallow Social Media World - Blue Kite Marketing

How to Tell a Deep Story in a Shallow Social Media World {Podcast}

By | March 02, 2016

Thanks to social media’s success, there has been a land rush to get on board and take advantage of these new and exciting ways to reach your audience. However, in doing so, the social networks have become crowded, noisy places where everyone is yelling louder to get heard above the... Read More »

5 Common Misconceptions About Content Marketing

5 Common Misconceptions about Content Marketing

By | November 19, 2015

Although most companies understand the value and importance of content marketing, there is still a lot of confusion about what it is and how to implement it. As a result, companies may shy away from implementing a content marketing solution because they misunderstand what it entails or how it can... Read More »

3 Critical Steps You Should Take

3 Critical Steps You Should Take Before Writing Your Next Blog Post

By | October 26, 2015

Every blogger that’s just starting out has a tough time writing their first blog posts. Oftentimes, their initial posts feel like a meandering maze through a topic that leaves readers guessing about what they are supposed to learn or take away. Part of the problem is that newbie bloggers dive... Read More »

5 types of content you should write for your blog

5 Types of Content You Should be Writing for Your Blog

By | October 05, 2015

There’s a reason I’m so romantic about blogging – it works.  I’ve seen it for myself and I’ve seen it for my clients. For instance, I have a client that has only been blogging for a few months. Just last week, they received a lead from their website for a... Read More »

5 Biggest Changes in Blogging

The 5 Biggest Changes in Blogging in the Past 5 Years

By | September 21, 2015

Last week, marked the fifth anniversary of the Blue Kite Marketing website and blog. And, a lot has changed since then. Not only have I gotten better as a blogger (just check out my first post for proof), but also the blogosphere itself has changed dramatically. The practice of blogging... Read More »

How to Promote Your Company the Right Way

How to Promote Your Business Without Becoming a Used Car Salesman

By | September 14, 2015

A lot of entrepreneurs and business leaders have a tough time selling themselves. They don’t want to sound like a used car salesman who is constantly peddling the latest deal on the lot. And, because overselling is so rampant on the social web, businesses often get gun-shy about touting their... Read More »

Do Blog Comments Still Matter?

Do Blog Comments Still Matter for Businesses Today? {Podcast}

By | September 09, 2015

In the early days of blogging, success was often measured by the number of comments you received on a blog post. But, as the blogosphere has matured, the volume and value of blog comments has shifted a bit. After all, there is more blog content available to us than ever... Read More »

Should You Ever Write Off-Topic Content for Your Industry Blog?

Should You Ever Write Off-Topic Content for Your Industry Blog?

By | August 31, 2015

One of the biggest challenges with content marketing is regularly coming up with engaging topics that keep readers interested. If you’re a service business or a B2B company, it might be difficult to stay on topic – especially if your industry is relatively boring. But, does that mean you should... Read More »

SHould you outsource your blog?

Should You Outsource Your Blog? {Podcast}

By | August 19, 2015

Do you want to improve the quality and consistency of your blog, but don’t know how? If so, this post is for you!