The Blue Kite Blog

How to Build an Integrated Marketing Plan

By | August 18, 2014

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking to get some press for their work. Although they may... Read More »

Answer One of These 30 Questions to Write Your Next Blog Post

By | August 11, 2014

Are you bored with your blog? Do you have the summer doldrums? Or, are you just having trouble coming up with blog post ideas? Whichever camp you might be in, we’ve got something for you today that might help. If you’ve ever been interviewed by a reporter or participated in... Read More »

No Time to Blog? 11 Tips to Create Content Faster

No Time to Blog? 11 Tips to Create Content Faster

By | June 02, 2014

An enduring complaint I hear from clients and colleagues is that they don’t have time to blog. Although many businesses see the benefits of it content marketing, they struggle with committing the time it takes to create content on a regular basis. The reality is that blogging can take a... Read More »

Stop Stealing Content: 4 Ways to Blog Without Being a Thief

By | May 27, 2014

A client recently sent over a blog post for our review and editing. After taking a look at the article, it became clear that the majority of the content was lifted from another source. Although the client cited where they found the content, almost 90 percent of the blog post... Read More »

How to Build an Effective Blog Team

By | March 27, 2014

Creating content for your company blog can be challenging – especially if you only have one or two people fueling the content. That’s why there’s tremendous benefit to building a multi-author blog. Not only does it reduce the workload for staffers, it also broadens your company’s viewpoints and reach. But,... Read More »

How to Encourage Your Team to Blog

By | March 24, 2014

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help out. While you can certainly outsource your blog content, your... Read More »

10 Steps to Building More Effective Blog Posts

By | February 24, 2014

Whether you’re new to blogging or just getting started, you want your efforts to be effective and worthwhile. Although creating compelling content is a large part of that, how you present the information on your blog can contribute greatly to your success. Yes, the content itself is important. But, if... Read More »

Why Google’s Stance on Guest Blogging is Actually a Good Thing

By | January 27, 2014

If you’re in the digital marketing space, you’ve likely heard the hullabaloo about the changes coming to Google that will affect guest blogging. Matt Cutts, head of Google’s webspam team, said this on his blog last week: “Okay, I’m calling it: if you’re using guest blogging as a way to... Read More »

How to Stick to Your Blogging Schedule

By | January 23, 2014

One of the biggest reasons company blogs fail is lack of consistency. Blogs that only publish once in a blue moon are going to have a tough time gaining momentum and building an audience. Most businesses have the best of intentions and everyone is excited at the start. However, after... Read More »

Get Noticed: 6 Ways to Create Content That Stands Out

By | January 16, 2014

Ever feel overwhelmed by all of the content available to you? The relentless stream of status updates and blog posts can be daunting. It’s not surprising that we feel this way. After all, there are more than 2 million blog posts are written every day, more than 100 billion pieces of content... Read More »