The Blue Kite Blog

How to Avoid Being Consumed by the Social Media Beast

By | June 21, 2011

Social media is a tricky little monster. Although it has incredible potential to build your brand and grow your business, it can also sink it’s gnarly little teeth into your schedule and devour any free moment so there’s absolutely nothing left. You know what it’s like to succumb to the... Read More »

Do you have a strategy or are you simply “doing” social media?

By | June 14, 2011

I had lunch with some friends last week who shared with me that they often get asked to just “do some social media” for their clients. Oh, if it were only that simple. I think a lot of businesses think this way. They believe that simply throwing some social media... Read More »

How to Manage Twitter in 20 Minutes a Day

By | June 08, 2011

One of the chief complaints I hear from business owners about Twitter is that they don’t have time for it. The idea of managing Twitter is overwhelming and they’re afraid it’s going to turn into an activity that will consume their day. Although it’s certainly possible to spend your entire... Read More »

Two New Buttons You Should Add to Your Website

By | June 02, 2011

This week, Twitter and Google both launched new buttons that you can add to your website to help you expand your network and grow your visibility online. Both of these announcements offer some great new website functionality for small business owners (especially since they’re free!). I wanted to make sure... Read More »

3 Ways to Never Miss Another Opportunity on the Social Web

By | April 21, 2011

A few days ago, my friend Arminda asked me about hotel recommendations for her upcoming trip to Nashville. Although I live in Nashville, I’ve not stayed in any hotels here. Naturally, I turned to Twitter to ask for recommendations. My Twitter contacts came back with all sorts of suggestions. However,... Read More »

The Key Ingredient for Social Media Success: Social Slam Recap

By | April 15, 2011

On Wednesday, I was fortunate to attend Social Slam – an amazing social media conference in Knoxville. I was planning to write a post capturing highlights from the awesome sessions and share nuggets from my pages of notes. But instead, I want to talk about something a little different. Relationships. Yes,... Read More »

Why You Should Break Out of Your Social Media Shell

By | March 10, 2011

Don’t get me wrong – social media is great. You can make wonderful connections that way. I know I have. But, it’s only part of the equation. The real magic happens when you step away from the computer and transform those online connections to in-person relationships. I’ve done business with... Read More »

What can you do to make a difference?

By | March 04, 2011

Meet Melissa. Melissa is a friend of mine who is also a mother, a realtor and a blogger. And, she just launched a charity called Beautiful Feet Global Outreach. Melissa has always had a soft spot in her heart for children, especially those who don’t have the benefits of a... Read More »

7 Annoying Social Media Personality Disorders

By | February 24, 2011

Today, I bring you a guest post I wrote for Stanford Smith’s blog, Pushing Social. I’ve really enjoyed connecting with Stanford over the past several months and I encourage you to check out his blog and hit him up on Twitter. You’ll be glad you did! * * * There... Read More »

How the Nashville Ballet Increased Ticket Sales Using Social Media

By | February 03, 2011

Today, I’m exited to share a couple of videos that discuss how the Nashville Ballet reached out to bloggers to exponentially increase their tickets sales for Peter and the Wolf, a children’s ballet. The last time the Nashville Ballet performed a children’s ballet, they only sold 100 tickets. This year’s... Read More »