The Blue Kite Blog

Are You Guilty of Spray and Pray Social Media?

By | August 27, 2013

Lately, I’ve been bombarded with invites to connect on LinkedIn – many of which, come from people I don’t know. As growing numbers of people and businesses seeing more value in LinkedIn, people seem to be pouring more time into the social network. But, here’s the problem. Many people are... Read More »

When is the Best Time to Post on Social Media?

By | August 22, 2013

Last week, I was conducting a social media training session and was asked a question that I regularly receive – “when is the best time to post on social media?” I told him exactly what I’ve told plenty of others: There is not a universally perfect time to post on... Read More »

Do Marketers Need a Degree in Social Media?

By | June 25, 2013

Last week, the University of Florida announced that it’s now offering an 18-month Master’s Degree Program in social media. This announcement is just the latest in the trend of colleges adding degree programs related to social media. I can see why colleges are adding social media to their curriculum, but... Read More »

The Most Underutilized Social Media Asset – Your Employees

By | June 04, 2013

When it comes to employee social media use at the workplace, the tendency is for companies to build restrictive usage policies to prevent mishaps. Although social media policies are incredibly important, many of them are built to limit or prevent employees from using social media instead of empowering them to... Read More »

4 Key Steps for Small Businesses to Succeed with Social Media

By | May 08, 2013

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that same survey revealed that 61 percent of small businesses owners... Read More »

3 Skills You Must Master if You Want a Career in Social Media Marketing

By | April 10, 2013

During the past few months, I’ve had a number of students ask me about what it takes to have a career in social media marketing. This came up again last week when I was speaking at the Social Slam conference in Knoxville. So, I thought it was high time I... Read More »

13 Tips for Getting Started with Social Media

By | April 08, 2013

This past weekend, I attended Social Slam for the third straight year. This year was extra special because I had the distinct honor of joining the stage as a speaker! I was thrilled to participate in a panel discussion with Chris Craft, Kerry Gorgone and Valentina Escobar-Gonzalez about getting started... Read More »

The Complete Social Media Spring Cleaning Checklist

By | March 20, 2013

Today is the first day of spring! Hooray! I’m very excited about the longer days and warmer weather just around the corner. But, with the arrival of spring, it means it’s also time to do some serious cleanup work. (And no, I’m not just talking about your office). If it’s... Read More »

Why You Must Tie Social Media Measurement to Business Goals

By | March 18, 2013

One of the biggest problems I see with social media is that businesses expect it solve all of their marketing problems. But, unfortunately, social media is not a silver bullet. Social media needs to be integrated into your overall marketing efforts and align with company goals to be effective. A... Read More »

6 Low-Cost Tools to Schedule Social Media Posts

By | March 13, 2013

Let’s be honest. Social media can be a time consuming endeavor. It can easily eat up your whole day if you let it. But, you’ve got a business to run and you don’t have time to remember to sporadically send tweets or Facebook posts throughout the day. I hear you.... Read More »