The Blue Kite Blog

How Facebook’s Outage Made Me Love Twitter Again

How Facebook’s Outage Made Me Love Twitter Again

By | August 04, 2014

As many of you may know, Facebook experienced a major outage on Friday. And, as people tend to do, we flocked to other social networks to talk about it. In my case, I turned to Twitter to see what folks were saying.  And I have to tell you, Twitter was... Read More »

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

By | July 23, 2014

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one personal story sparked a social media showdown. A mother of... Read More »

Content Curation: 3 New Tools To Discover & Share Content

Content Curation: 3 New Tools To Discover & Share Content

By | July 21, 2014

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is finding good content to share on social networks. Many companies... Read More »

The problem with cheap social media marketing

The Problem with Cheap Social Media Marketing

By | June 25, 2014

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media company to do this work for them for a few... Read More »

Why You Should Use Your Personal Social Media Profiles for Business

Why You Should Use Your Personal Social Media Profiles for Business

By | June 23, 2014

The other day, I read an article on a legal industry blog about how personal social media engagement on Facebook trumps Twitter. The author shared an example about how he asked a question on Twitter and received only a couple of responses, despite having a large audience of 20,000 followers.... Read More »

Create a Simple Social Media Plan in 5 Steps

By | April 08, 2014

Although social media is no longer in its infancy, there are still businesses that have yet to get on board. Before companies get started with social media, it’s important to lay the proper foundation for your efforts. However, creating a social media plan doesn’t have to be a herculean effort. ... Read More »

Is Social Media Making You Fat, Lazy and Stupid?

By | March 18, 2014

I love social media. I really do. And yet, despite all of the positive aspects – both personally and professionally – I often wonder if social media is making us fat, lazy and dumb. In a lot of ways, social media is a lot like junk food – it’s incredibly... Read More »

32 Creative Content Ideas to Fuel Your Social Media Efforts

By | October 14, 2013

One of the most common questions we receive about social media is “what should we share on our social networks?” Although businesses understand the value of social media, they struggle with how to use it. Last week, I talked about the reasons social media programs fail. Lack of content was... Read More »

7 Reasons Why Social Media Isn’t Working for Your Business

By | October 08, 2013

When a business calls us looking for social media help, the company typically falls into one of two camps – either they don’t use social media and want to get started or they’ve been using social media for a while, but they’re not seeing any success. As more companies have... Read More »

How to Customize Content for Each Social Media Channel

By | September 18, 2013

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens... Read More »