Social media has become the go-to marketing channel for many companies because of its ability to reach the masses for a relatively low cost. The accessibility, reach and effectiveness of social media make it a smart choice for many businesses. But, is social media for everyone? Can companies be successful... Read More »
According to a new survey of businesses owners in the UK, Facebook is a waste of time. The survey results showed that 62 percent of respondents said that Facebook has not been effective for their business. And it’s not just small businesses that are saying this. Last fall, Forrester released... Read More »
For the past four years, Google has invested heavily in Google Plus in an attempt to dethrone Facebook in the social media space. Although Google Plus managed to create pockets of extremely engaged users, the social network never gained mainstream popularity. And now, in the past few months, Google has begun dismantling... Read More »
If you spend any time marketing your brand on social media, you know that it’s getting tougher to reach your audience (especially on Facebook) without paying for it. That’s why many companies are turning to their employees to share company information on their personal profiles on Facebook, Twitter and other... Read More »
It’s unlikely that Periscope and Meerkat will both survive. Who will come out on top? Although there isn’t a simple answer, we’ve compiled some of the key advantages to each app to help you decide.
This episode will help you better understand how social media advertising works and give you some pointers on how to get started. That way, you can determine whether social media advertising makes sense for your business.
You know that social media can be a good option for spreading the word about your content, but how do you do it? How do you use social media to drive people to your website? That’s the question we tackle in the latest episode of The Marketing Huddle.
When it comes to new social media channels, marketers aren’t typically the first to sign up. Instead, they wait and see. There are dramatically more marketing channels available to us today than ever before and it takes considerable resources to master what we already have available to us. Chasing the next big thing only distracts us from our goals and strategy.
When I talked to a social media class at Belmont last week, I shared my social media journey. It was fun to look back at where I started with social media and how it has helped me get to where I am today. Here is my story: I started actively... Read More »
Last week, I talked to a class at Belmont University about my social media journey and the biggest lessons I’ve learned along the way. The best part of the class wasn’t my talk, but the wonderful thought-provoking questions from the students. One question, in particular, really stood out to me.... Read More »